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United States Small Employers: A New Marketing Channel for Medical Tourism?

Michele Thornton ()
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Michele Thornton: State University of New York at Oswego

A chapter in Strategic Innovative Marketing and Tourism, 2019, pp 1261-1268 from Springer

Abstract: Abstract As a strategy for lowering healthcare costs some large United States employers are beginning to offer a medical tourism benefit to encourage patients to seek care abroad. Using a pilot survey of 20 small employers in August of 2018 this study estimates a baseline understanding of whether they would be a viable channel to “push” medical tourism utilization within their employee population and encourage more patients to seek care outside of their home country. Given the small sample size, this work should be seen as early findings to inform a future larger scale study.

Keywords: Medical tourism; Employee benefits; Distribution channel (search for similar items in EconPapers)
Date: 2019
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DOI: 10.1007/978-3-030-12453-3_144

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