Tourism Marketing Channels in Digital Evolution Era: Online Travel Agencies in Greek Tourism Industry

Alexios-Patapios Kontis (), Sofoklis Skoultsos and Dimitris Papayiannis
Additional contact information
Alexios-Patapios Kontis: University of the Aegean
Sofoklis Skoultsos: University of the Aegean
Dimitris Papayiannis: University of West Attica

A chapter in Strategic Innovative Marketing and Tourism, 2019, pp 1303-1310 from Springer

Abstract: Abstract In 2001 when Cooper and Lewis pointed out that “once the Cinderella of the marketing mix—unglamorous but essential—distribution is now seen as central to many economic sectors”, probably they could not foresee the extent of what followed, especially in the tourism sector. As distribution channels developed from disorganized, loosely knit collections of organizations into highly efficient integrated channels, they changed the existing status of the tourism sector. Current trends of economic, technological, social, and political factors have lead to the sudden emergence and the rapid growth of the e-intermediaries, which introduced many unforeseen challenges for existing tourism businesses and travellers. Despite the anticipation that the Internet would provide many opportunities for the tourism industry, such as an increase in choice that also closes the gap between consumers and suppliers, the reality is totally different. The awareness of new opportunities and threats within the tourism distribution channels is essential for tourism professional in order to remain competitive and successful.

Keywords: Tourism; Marketing channels; Online Travel Agencies (OTAs) (search for similar items in EconPapers)
Date: 2019
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-030-12453-3_149

Ordering information: This item can be ordered from
http://www.springer.com/9783030124533

DOI: 10.1007/978-3-030-12453-3_149

Access Statistics for this chapter

More chapters in Springer Proceedings in Business and Economics from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().