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ICT in the Promotion of Arts and Cultural Heritage Education in Museums

Stella Sylaiou and Georgios Papaioannou
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Stella Sylaiou: Aristotle University of Thessaloniki
Georgios Papaioannou: University College London in Qatar

A chapter in Strategic Innovative Marketing and Tourism, 2019, pp 363-370 from Springer

Abstract: Abstract This paper discusses the uses and the potential of Information and Communication Technologies (ICT) in contemporary museums. ICT play an increasingly important role in fostering the promotion of arts and cultural heritage educational activities, as well as programs and actions in museum learning environments, whose aim is to attract and serve visitors, and to satisfy their needs. Nowadays, museums seek to keep redefining their role and to continuously transform their cultural communication framework with the help of ICT methods and tools, so as to become even more accessible and create an even more participatory environment, enabling visitors to actively engage into learning, educational and amusing experiences. ICT are tools for both creating and promoting. In terms of creating, ICT have resulted in applications inside (on-site) and outside (online) of the museum. In terms of promoting, ICT can be used as part of new museum strategies to disseminate arts and cultural heritage educational activities, aims, objectives, programs and products via the web and the social media networks.

Keywords: ICT; Museum education; Museum marketing; Museum communication (search for similar items in EconPapers)
Date: 2019
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DOI: 10.1007/978-3-030-12453-3_41

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