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Creativity and Sustainable Development: A Proposal to Transform a Small Greek Island into a Creative Town

Kiriaki Alyfanti and Despina Sdrali
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Kiriaki Alyfanti: Harokopio University
Despina Sdrali: Harokopio University

A chapter in Strategic Innovative Marketing and Tourism, 2019, pp 377-385 from Springer

Abstract: Abstract During the last decades, creative-based strategies have been considered as key drivers for the revitalization and development of small and medium-sized cities. The purpose of this paper is to: (a) investigate the current situation in a small Greek island, Aegina, concerning certain key creative factors, (b) identify the variables that need to be considered in order to transform the island into a creative one. The results of this study stress the importance of some key success factors, such as entrepreneurship, endogenous assets and networks. This study attempts to give guidance to policy makers so they can swift Aegina into a creative island and develop it in a way that all stakeholders (i.e. residents, workers, tourists etc.) can enjoy, meeting the concurrent goals of environment, i.e. environmental, social, cultural and economic sustainability.

Keywords: Creative economy; Sustainable local development; Aegina Island; Greece (search for similar items in EconPapers)
Date: 2019
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DOI: 10.1007/978-3-030-12453-3_43

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