The Dynamic Synergy in Communication and Tourism Development Is Calling the City of Katerini, Greece

Erasmia Patsiou
Additional contact information
Erasmia Patsiou: Department of Management Planning of Human Resources and Support for Local and Regional Elected Officials

A chapter in Strategic Innovative Marketing and Tourism, 2019, pp 423-431 from Springer

Abstract: Abstract In an era that is characterized by the globalization, the digital communication and the economic crisis, modern cities are called upon to survive from the intensified competition between them. In this context, the local culture is at the focal point of the development planning and promotion of the modern city, as it gives the advantage of recognizability and it is regarded as an important comparative advantage. The aim of this research is to examine whether there is a comparative cultural advantage for the town of Katerini, Greece. In particular, the following aspects are being examined: (a) how the Organization for Education, Culture, Sport and Welfare of the Municipality of Katerini (OPPAP) organized, managed and communicated the artistic sculpture exhibition of Kalevras in a modern competitive environment, (b) the impact of the exhibition on the public, and (c) the interest of both sides, namely, OPPAP and the public, in giving it a boost through actions of support and making a good use of its prospects thereby increasing the number of visits. Although this is a case study and generalizations cannot be made which is a limitation of the research, this paper extends our knowledge in regard to how a sculpture exhibition can be incorporated in the city branding useful for cultural managers.

Keywords: Dynamic synergy; City branding; Katerini municipality; Kalevra’s sculpture exhibition (search for similar items in EconPapers)
Date: 2019
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-030-12453-3_48

Ordering information: This item can be ordered from
http://www.springer.com/9783030124533

DOI: 10.1007/978-3-030-12453-3_48

Access Statistics for this chapter

More chapters in Springer Proceedings in Business and Economics from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().