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Seeking for a Better Fitting: Understanding the Tour Operators for Cruises on Sao Miguel Island

Sandra Dias Faria (), Ruben Andrade and João Couto
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Sandra Dias Faria: University of the Azores
Ruben Andrade: University of the Azores
João Couto: University of the Azores

A chapter in Strategic Innovative Marketing and Tourism, 2019, pp 441-449 from Springer

Abstract: Abstract A good management/organization of the entire cruise system, which helps in adequate marketing of the destination and proper development of the ports’ infrastructure, would result in a functional environment for the tourist. Further, these measures would positively influence the attractiveness of the destination [Gračan (Pomorski zbornik 51:103–116, 2016)]. As far as entertainment is concerned, cruise ships are very similar to each other, creating more and more on-board activities, shopping and other quality services, as well as the sale of products and services on land. These can be all summarized in one common factor: being considerably more expensive on-board than when purchased off the ship [Clancy (Cruise ship tourism. CABI, 2017)]. Therefore, this study focuses on the role of tour operators of large nautical cruises in activity on Sao Miguel Island (Azores, Portugal), in order to understand their commercial adaptation to the type of tourism expanding in the archipelago, as well as discusses the advantage of the existence of a Commercial Office to concentrate all the offers of all tour operators in Ponta Delgada’s port.

Keywords: Cruise tourism; Tourism destination; Clustering initiative; Strategic management (search for similar items in EconPapers)
Date: 2019
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DOI: 10.1007/978-3-030-12453-3_50

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