App Store Optimization Factors for Effective Mobile App Ranking
Makrina Karagkiozidou (),
Maro Vlachopoulou and
Additional contact information
Makrina Karagkiozidou: University of Macedonia
Christos Ziakis: University of Macedonia
Maro Vlachopoulou: University of Macedonia
Theodosios Kyrkoudis: University of Macedonia
A chapter in Strategic Innovative Marketing and Tourism, 2019, pp 479-486 from Springer
Abstract In recent years, mobile technology has made a great progress, resulting in a transition from conventional to smart mobile devices, the capabilities of which are equal to or surpassing those of computers. With the proliferation of smart mobile devices and the development of technology, applications for these devices have also become widely known. There are millions of free or paid mobile applications available to download and the publishers compete each other for the greatest prevalence in the app stores, since improved rankings in app markets affect highly the sustainability of the mobile apps. This leads to the need for App Store Optimization (ASO) in order to improve or maintain their ranking position. Beyond that, ASO also refers to the processes that convert app views into downloads to users’ mobile devices, procedures defined by the term “Conversion Rate Optimization” (CRO). This paper aims to perform a literature review of criteria that affect the app’s optimization in the stores and to highlight the main factors that contribute to the ranking of an application in the app markets’ search results. In order to achieve this goal, a collection and analysis of academic papers were conducted. Our research identified that ASO can be achieved through the keyword optimization process and through the improvement of the conversion rates. It has been shown that the main traits of an app that affect its ranking are the number of downloads, the reviews and the ratings. Simultaneously, the importance of mobile app advertising is highlighted as it helps to increase users’ reach and app’s popularity which activates better rankings in the app markets.
Keywords: Mobile application ranking; App store optimization; App markets; Mobile app sustainability (search for similar items in EconPapers)
References: Add references at CitEc
Citations: View citations in EconPapers (2) Track citations by RSS feed
There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-030-12453-3_54
Ordering information: This item can be ordered from
Access Statistics for this chapter
More chapters in Springer Proceedings in Business and Economics from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().