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Online Imagined Communities in the Airline Industry

Efstathios Kefallonitis () and Androniki Kavoura
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Efstathios Kefallonitis: State University of New York
Androniki Kavoura: University of West Attica

A chapter in Strategic Innovative Marketing and Tourism, 2019, pp 509-515 from Springer

Abstract: Abstract This paper employs Anderson’s imagined communities applied in nations and their contributing elements that connect people—even if they have never met—to apply it to air transport member groups. The creation of the nation presupposed the association of people who have never met with symbols, association of ideas, the existence of experts, the presence of the significant other, the non-existence of time and space. In a similar vein, the air transport industry may implement the imagined communities to provide an online community perspective that may bond travelers together with significant implication for travelers and the industry.

Keywords: Online imagined communities; Airline industry (search for similar items in EconPapers)
Date: 2019
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DOI: 10.1007/978-3-030-12453-3_58

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