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OneAppy: An Interactive Platform Providing Novel Marketing Channels and Promoting Product and Services to the Tourism Industry

Ioannis Paliokas (), Stella Sylaiou, Nikolaos Katertsidis, Odysseas Tsakai, Alexandros Tzallas, Nikolaos Giannakeas, Markos Tsipouras, Konstantinos Votis and Vaggelis Nomikos ()
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Ioannis Paliokas: Information Technologies Institute, Centre for Research and Technology Hellas
Stella Sylaiou: Hellenic Open University
Nikolaos Katertsidis: Technological Educational Institute of Epirus
Odysseas Tsakai: Technological Educational Institute of Epirus
Alexandros Tzallas: Technological Educational Institute of Epirus
Nikolaos Giannakeas: Technological Educational Institute of Epirus
Markos Tsipouras: Technological Educational Institute of Epirus
Konstantinos Votis: Information Technologies Institute, Centre for Research and Technology Hellas
Vaggelis Nomikos: Everit

A chapter in Strategic Innovative Marketing and Tourism, 2019, pp 559-568 from Springer

Abstract: Abstract Nowadays, marketers are required to rethink their marketing strategies, and provide innovative approaches, based on new communication technologies, alongside the classic channels of business promotion. OneAppy is a platform based on a new eMarketing model, aiming to provide valuable marketing channels and tools for promoting products/services. After an analysis on related technologies, the architecture and services of the OneAppy platform are presented in respect to the targeted market domains. With OneAppy, a business may develop a powerful web and mobile presence with minimum cost/time and communicate with its clients interactively, offering them information, suggestions, and updates regarding everything that is related to offered services.

Keywords: eMarketing; eTourism; CMS; Mobile marketing model (search for similar items in EconPapers)
Date: 2019
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DOI: 10.1007/978-3-030-12453-3_64

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