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Reasons for Using Daily Deal Sites

Aikaterini Stavrianea, Evangelia-Zoi Bara and Spyridon Mamalis
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Aikaterini Stavrianea: National and Kapodistrian University
Evangelia-Zoi Bara: Eastern Macedonia Thrace Institute of Technology (EMaTTech)
Spyridon Mamalis: Eastern Macedonia Thrace Institute of Technology (EMaTTech)

A chapter in Strategic Innovative Marketing and Tourism, 2019, pp 653-658 from Springer

Abstract: Abstract Due to the economic crisis that Greece is going through, consumers are experiencing continuous cutoffs, while there are not few that have lost their jobs and try to make ends meet. Under these circumstances, citizens have become rational in purchasing products and services and engage in information seeking and purchasing in lower prices, targeting for good value for money. Because of changing consumer purchasing behavior, daily online deal sites have emerged and expanded. This paper presents a research dealing with the reasons for purchasing products and services from the Greek daily deal sites. Quantitative research via the internet was implemented with an online questionnaire, generating a sample of 323 questionnaires over a 3-month period. Data analysis included descriptive statistics (frequencies, percentages and means).

Keywords: Daily deal sites; Motivation; Consumer behavior; Marketing; Greece (search for similar items in EconPapers)
Date: 2019
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DOI: 10.1007/978-3-030-12453-3_75

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