Economics at your fingertips  

Innovative Mobile Tourism Services: The Case of ‘Greek at the Hotel’

Ioanna Antoniou-Kritikou (), Constandina Economou, Christina Flouda and Panagiotis Karioris
Additional contact information
Ioanna Antoniou-Kritikou: Institute for Language & Speech Processing/R.C. ATHENA
Constandina Economou: Institute for Language & Speech Processing/R.C. ATHENA
Christina Flouda: Institute for Language & Speech Processing/R.C. ATHENA
Panagiotis Karioris: Institute for Language & Speech Processing/R.C. ATHENA

A chapter in Strategic Innovative Marketing and Tourism, 2019, pp 801-808 from Springer

Abstract: Abstract Mobile services have become an essential tool for the tourism industry. Today’s tourists expect to get personalized access to information anytime, anywhere and in real time. Mobile technologies can fulfill their expectations and support them before, during and after their trip. In the hotel industry there are apps advertising services and experiences, the hotel can offer guests including restaurants, bars and discos, planned daily or weekly activities (tours, cooking, traditional dancing lessons etc.). The smart ‘hotel of the future’ can be a place where guests get access to information whenever and wherever they need it, through context-aware mobile applications that can enhance user experience via beacons and digital signage technologies. This paper highlights the added value that mobile applications can bring to hotel services. ‘Greek at the hotel’ is an example of a Mobile Assisted Language Learning (MALL) app developed for tourists, offering ‘hotel-specific’ language material in Greek. It can be customized for each hotel and enriched with photographic material from all the premises so that guests can get familiarized with the hotel even before their arrival in the country. The content is translated in English and other support languages can be added upon request. The innovative feature of this app lays in the fact that users can access language material in real time by getting notifications to their smart device once they are inside or outside the premises with the help of beacons.

Keywords: MALL services; ‘Context-aware’ app; Beacons; Smart ‘hotel of the future’; M-tourism (search for similar items in EconPapers)
Date: 2019
References: Add references at CitEc
Citations: Track citations by RSS feed

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link:

Ordering information: This item can be ordered from

DOI: 10.1007/978-3-030-12453-3_92

Access Statistics for this chapter

More chapters in Springer Proceedings in Business and Economics from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().

Page updated 2023-09-24
Handle: RePEc:spr:prbchp:978-3-030-12453-3_92