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Trust and Role in the Sharing Economy

Tao Meng (), Chang He () and Jashim Khan
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Tao Meng: Dongbei University of Finance & Economics
Chang He: Dongbei University of Finance & Economics
Jashim Khan: University of Surrey

A chapter in Strategic Innovative Marketing and Tourism, 2019, pp 843-849 from Springer

Abstract: Abstract The study on trust mechanism of sharing economy has attracted wide attention. Meanwhile, in the process of value-creation in sharing economy, users also play dual roles-a producer and a consumer. Existing studies on trust in sharing economy is still in infancy, and most studies are drawn from previous research models, and less consider the influence of the dual role on trust in sharing economy. Thus, based on trust theory and role theory, the paper studies the relationship trust and behavioral intention to share. The study uses the empirical research to analyze data with the software of SPSS 20.0 and AMOSS 22.0. In total, 420 valid questionnaires are collected. The results show that users as resource users concern more on interpersonal trust, whereas they pay more attention to institutional-based trust when their roles are transformed into resource providers. It is worthwhile to mention the finding is different from previous studies conducted in developed countries, which stressed more on institutional-based trust. Finally, the results not only provide a new insight for exploring the mechanism of sharing economy but also offer some management suggestions for enterprises and providers.

Keywords: Sharing economy; Role theory; Interpersonal trust; Institutional-based trust (search for similar items in EconPapers)
Date: 2019
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DOI: 10.1007/978-3-030-12453-3_97

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