Assessing Reputation of an Enterprise as a Socially Responsible Organization

Tomasz L. Nawrocki () and Danuta Szwajca
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Tomasz L. Nawrocki: Institute of Economics and Informatics, Silesian University of Technology
Danuta Szwajca: Institute of Economics and Informatics, Silesian University of Technology

A chapter in Strategic Innovative Marketing, 2019, pp 143-150 from Springer

Abstract: Abstract In recent years, the reputation of an enterprise as a socially responsible organization has become increasingly important, which is related to the popularization of the corporate social responsibility principles and the idea of sustainable development. All stakeholder groups expect from business entities responsible decisions, ethical behaviour, as well as transparency and honesty in all dimensions and areas of their activity. This expectation creates also a need to evaluate and compare enterprises in terms of social activity level. Thus, the paper presents a proposal for the concept of enterprise’s social involvement assessment model, based on information disclosed in the companies’ interim reports.

Keywords: Corporate reputation; CSR; CSR measurement; Enterprise’s stakeholders (search for similar items in EconPapers)
Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-030-16099-9_19

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DOI: 10.1007/978-3-030-16099-9_19

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