Strategic Innovative Marketing

Sakas, Damianos P.; Nasiopoulos, Dimitrios K.

Strategic Innovative Marketing

Edited by Damianos P. Sakas () and Dimitrios K. Nasiopoulos ()

in Springer Proceedings in Business and Economics from Springer

Date: 2019
ISBN: 978-3-030-16099-9
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Chapters in this book:

Managing Consumers’ Negative Comments in Period of Crisis. The Case of the Greek Super Markets: Ioannis Antoniadis and Vasilis Patoulidis
Perceived Corporate Social Responsibility and Job Satisfaction in a Port Logistics Organization: Panagiotis Reklitis, Anestis Fotiadis and Panagiotis Trivellas
Emotional Exhaustion and Perceived Corporate Social Responsibility: A Case Study of a Port Logistics Organization: Panagiotis Reklitis, Anestis Fotiadis and Panagiotis Trivellas
Public Sector Marketing in a Period of Crisis: Perceptions and Challenges for the Public Sector Managers: Ioannis Antoniadis, Maria Stathopoulou and Panagiotis Trivellas
Consideration of Consumer Behaviour on Environmental Labelled Agrifood Products: Matinio Tzitzira, Dimitris Aidonis, Aggeliki Konstantoglou, Dimitris Folinas and Thomas Fotiadis
Evaluation of the Reuse of Packaging in the Food Supply Chain: Aristi Moisidou, Nikos Voulgarakis, Dimitris Folinas, Aggeliki Konstantoglou, Kokmotos Efthymios and Sofia Anastasiadou
Public Policies and Benchmarking in Tourism as a Key to Success for Destinations: Ruben Molina, Melissa Ochoa and Beatriz Ledesma
Customer Relationship Management and Social Media in Greek Tourism: D. Belias, E. Velissariou, D. Kyriakoy, L. Vasiliadis, C. Mantas, L. Sdrolias, G. Aspridis and A. Koustelios
Tourism and Destination Marketing the Case of Greece: D. Belias, E. Velissariou, L. Vasiliadis, D. Kyriakoy, C. Mantas, K. Varsanis, L. Sdrolias, A. Koustelios and D. Tselios
Marketing Challenges of Sports Tourism Development in Destinations with Focus on Generation Y and Z: Alžbeta Kiráľová and Iveta Hamarneh
Local Food and Beverages as a Tool of Destination Marketing: Iveta Hamarneh and Alžbeta Kiráľová
How to Win with the Use of Creative Thinking—The Integration of Theory and Practice in Tertiary Education: Marcela Göttlichová
Ambient Media Design as a Tool of Creation of New Communication Media: Tomáš Šula and Milan Banyár
Implementation of Current Marketing Communication Tools into Practice in the Czech and Slovak Republic: Tomáš Šula and Milan Banyár
Quo Vadis Advertisement? Positives and Negatives of Current Ad: Pavel Horňák
European Class III Medical Devices: Strategic Considerations for Marketing in the Middle East: Rami Al-Khateeb
The Analysis of the Perceived Usefulness of Online Communication Tools When Searching for SMEs: Radovan Bacik, Richard Fedorko, Jakub Horváth and Ján Mihál
An Empirical Examination of Innovation Management System and Financial Performance: Juho-Petteri Huhtala, Iiro Vaniala and Henrikki Tikkanen
Assessing Reputation of an Enterprise as a Socially Responsible Organization: Tomasz L. Nawrocki and Danuta Szwajca
Spontaneous Brand Awareness and Consumer Attitudes to Brands in the Czech Republic and Slovakia: Peter Štarchoň and Dagmar Weberová
A Methodological Approach for Effective and Sustainable Strategic Planning in Independent Authorities: The Case of the Hellenic Ombudsman: Athanasios Raptis, Odysseas Kopsidas, Labrini Motsia, Stefanos Polymenopoulos, Adamadia Simopoulou, Athanasios Gegkas and Charalampos Platis
Modeling and Simulation of the Strategic Use of the Internet Forum Aiming at Business Success of High-Technology Companies: Damianos P. Sakas, Dimitrios K. Nasiopoulos and Panagiotis Reklitis
Modeling the Strategy of Digital Communications: Apostolos S. Sarlis, Damianos P. Sakas and Panagiotis Reklitis
Partial Least Square Modeling Measurement and Technology Evaluation of Exporting Companies: Ruben Molina and Joel Bonales
Hospital Information Systems Planning: Strategic IT Alignment in Healthcare: Fotis Kitsios, Maria Kamariotou and Vicky Manthou
Work-Related Stress in Public Health Care: A Case Study in Greece During Economic Crisis: Aristomenis I. Syngelakis, Fotis Kitsios and Maria Kamariotou
Modeling and Simulation of the Strategic Use of Marketing in Search Engines for the Business Success of High Technology Companies: Damianos P. Sakas, Dimitrios K. Nasiopoulos and Panagiotis Reklitis
Modeling and Simulation of the Strategic Use of Social Media Networks in Search Engines for the Business Success of High Technology Companies: Damianos P. Sakas, Dimitrios K. Nasiopoulos and Panagiotis Reklitis
Modelling and Simulation of Pedestrian Behaviour on Museum Exhibition Spaces: Melpomeni Liakou and Odysseas Kosmas
Improving Website Usability and Traffic Based on Users Perceptions and Suggestions––A User-Centered Digital Marketing Approach: Ioannis C. Drivas, Damianos P. Sakas and Panagiotis Reklitis
The Problems of Teaching and Learning in a Cross-Cultural Environment: Yulia V. Taratukhina and Lubov Tsyganova

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DOI: 10.1007/978-3-030-16099-9

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