Modeling and Simulation of the Strategic Use of Marketing in Search Engines for the Business Success of High Technology Companies

Damianos P. Sakas (), Dimitrios K. Nasiopoulos and Panagiotis Reklitis
Additional contact information
Damianos P. Sakas: University of Peloponnese
Dimitrios K. Nasiopoulos: University of Peloponnese
Panagiotis Reklitis: Technological Educational Institute of Central Greece

A chapter in Strategic Innovative Marketing, 2019, pp 217-226 from Springer

Abstract: Abstract This research paper analyzes the strategic use of marketing in search engines, aiming at the business success of high technology companies. Search engine marketing (SEM) is a form of online marketing. Businesses in this way promote their website in order to increase their visibility in search engine results and hence in user searches. The SEM is comprised of three processes, Search Engine Optimization (SEO), Pay Per Click (PPC), and Social Media Advertising.

Keywords: Dynamic simulation modeling; Marketing; SEM; SEO; ΙΤ companies (search for similar items in EconPapers)
Date: 2019
References: Add references at CitEc
Citations: View citations in EconPapers (2)

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-030-16099-9_27

Ordering information: This item can be ordered from
http://www.springer.com/9783030160999

DOI: 10.1007/978-3-030-16099-9_27

Access Statistics for this chapter

More chapters in Springer Proceedings in Business and Economics from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().