Partial Least Square Modeling Measurement and Technology Evaluation of Exporting Companies

Ruben Molina () and Joel Bonales
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Ruben Molina: Michoacan University of Saint Nicholas of Hidalgo
Joel Bonales: Michoacan University of Saint Nicholas of Hidalgo

A chapter in Strategic Innovative Marketing, 2019, pp 195-202 from Springer

Abstract: Abstract This work investigated the latent variables of 25 export companies located in Mexico, with its organization; objectives and problematic production could be known. This research paper was focused on the knowledge of technology latent variable. PLS is an efficient statistical technique that is highly suited for information systems research. In this regard, we present guidelines for the applying of PLS, as well as an explanation of the different steps implied for the assessment of the measurement model and the quality structural model. Finally, we present information systems models of quality in which we have put previous recommendations into effect.

Keywords: Measurement technology; Partial least squares; Structural equation models; Exporting companies; Technology evaluation (search for similar items in EconPapers)
Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-030-16099-9_24

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DOI: 10.1007/978-3-030-16099-9_24

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