Modeling and Simulation of the Strategic Use of the Internet Forum Aiming at Business Success of High-Technology Companies

Damianos P. Sakas (), Dimitrios K. Nasiopoulos and Panagiotis Reklitis
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Damianos P. Sakas: University of Peloponnese
Dimitrios K. Nasiopoulos: University of Peloponnese
Panagiotis Reklitis: Technological Educational Institute of Central

A chapter in Strategic Innovative Marketing, 2019, pp 173-183 from Springer

Abstract: Abstract Internet forum is a platform in which its members exchange views and acquire knowledge through dialogue. The interested person has the opportunity to visit the forum of the field that concerns him, in order to exchange views and gain knowledge.By using the forum, businesses benefit greatly. In this way, they promote their products and/or services through social marketing. The users are able to provide documented opinions about the products and if these are positive, then visitors of the forum are encouraged toward their market.

Keywords: Dynamic simulation modeling; Marketing; ΙΤ companies; Internet forum (search for similar items in EconPapers)
Date: 2019
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DOI: 10.1007/978-3-030-16099-9_22

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