Modeling and Simulation of the Strategic Use of Social Media Networks in Search Engines for the Business Success of High Technology Companies

Damianos P. Sakas (), Dimitrios K. Nasiopoulos and Panagiotis Reklitis
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Damianos P. Sakas: University of Peloponnese
Dimitrios K. Nasiopoulos: University of Peloponnese
Panagiotis Reklitis: Technological Educational Institute of Central Greece

A chapter in Strategic Innovative Marketing, 2019, pp 227-236 from Springer

Abstract: Abstract In this research paper, we will analyze how and why the integration of Social Media into the market and sales with the goal of the business success of IT companies is necessary. Nowadays, there is a substantial shift in power from the recent heavy industries that dominated the business of marketing, public relations, advertising, the media market (newspapers, magazines, radio stations, television, and advertising boards) to the users of the Internet who can communicate, update, control, compare, recommend, comment on products, services, and companies. We are informed by Social Media, which is also being updated by us.

Keywords: Dynamic simulation modeling; Marketing; Social media; ΙΤ companies (search for similar items in EconPapers)
Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-030-16099-9_28

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DOI: 10.1007/978-3-030-16099-9_28

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