Public Policies and Benchmarking in Tourism as a Key to Success for Destinations

Ruben Molina (), Melissa Ochoa and Beatriz Ledesma
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Ruben Molina: Universidad Michoacana de San Nicolás de Hidalgo
Melissa Ochoa: Universidad Michoacana de San Nicolás de Hidalgo
Beatriz Ledesma: Universidad Michoacana de San Nicolás de Hidalgo

A chapter in Strategic Innovative Marketing, 2019, pp 53-57 from Springer

Abstract: Abstract Tourism is an activity that is vitally important for countries because of the contributions to economies. This relevance, therefore, is reflected in the creation of public policies for the tourism sector and to achieve competitiveness in international tourism markets. Tourism has experienced continued growth and diversification and we can say is the fastest growing economic sectors in the world. Tourism is a complex sector that involves many different activities and this paper examines the importance of public policies and benchmarking in tourism and how to attract a major number of visitors based on what other destinations have made. This work analyses a theoretical view of the benchmarking for destinations and a view of public policies in tourism. Likewise, the paper presents a discussion about these theories and proposes a series of actions aimed to increase the number of international tourist to Mexico.

Keywords: Tourism; Public policies; Benchmarking (search for similar items in EconPapers)
Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-030-16099-9_7

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DOI: 10.1007/978-3-030-16099-9_7

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