Influencing Shopping Engagement Across Channels: The Role of Store Environment

Francesca Canio (), Elisa Martinelli (), Davide Pellegrini () and Giuseppe Nardin ()
Additional contact information
Francesca Canio: University of Modena and Reggio Emilia
Elisa Martinelli: University of Modena and Reggio Emilia
Davide Pellegrini: University of Parma
Giuseppe Nardin: University of Modena and Reggio Emilia

A chapter in Advances in National Brand and Private Label Marketing, 2019, pp 106-113 from Springer

Abstract: Abstract The paper aims at investigating the role of store environment in engaging shoppers during their grocery buying process across multiple channels. Specifically, the study investigates the shopper’s buying behavior in three channels, namely: physical, electronic and mobile. The main object of the paper is to spot the light on how the store environment (ENV) generates shopping engagement (ENG) by the means of shopping enjoyment (ENJ) and time convenience (CON). A survey on a sample of 935 grocery shoppers was performed administering a structured questionnaire. Each channel was empirically investigated applying a Structural Equation Model (SEM). Results show that the mobile store-app environment does not suit consumers’ need for shopping convenience, limiting the expansion of the mobile grocery channel in comparison with the electronic and the physical channels. Some preliminary theoretical and managerial implications are derived comparing the results of the three SEMs.

Keywords: Shopping across channels; Store environment; Shopping engagement; Shopping enjoyment; Time convenience (search for similar items in EconPapers)
Date: 2019
References: Add references at CitEc
Citations: View citations in EconPapers (1)

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-030-18911-2_14

Ordering information: This item can be ordered from
http://www.springer.com/9783030189112

DOI: 10.1007/978-3-030-18911-2_14

Access Statistics for this chapter

More chapters in Springer Proceedings in Business and Economics from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().