Advances in National Brand and Private Label Marketing

Martínez-López, Francisco J.; Gázquez-Abad, Juan Carlos; Roggeveen, Anne

Advances in National Brand and Private Label Marketing

Edited by Francisco J. Martínez-López (), Juan Carlos Gázquez-Abad () and Anne Roggeveen ()

in Springer Proceedings in Business and Economics from Springer

Date: 2019
ISBN: 978-3-030-18911-2
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Chapters in this book:

The Impact of Age on the Relationship Between Assortment Size and Perceived Value: Thuy Pham and Frank Mathmann
Impact of Category-Specific Demand Environment on Store Brand Quality Positioning: Empirical Evidence: Hwan Chung and Eunkyu Lee
The Interplay Between Manufacturer Brands and Private Labels: Radical Innovation in Consumer Packaged Goods in Spain: Belén Derqui and Nicoletta Occhiocupo
Assortment and Retailing: A Trendy Couple: José Luis Ruiz-Real, Juan Uribe-Toril and Juan Carlos Gázquez-Abad
Measuring the Experiential Marketing Orientation Management of Shopping Centres: Mónica Gómez-Suárez, María Jesús Yagüe and Cristina García-Gumiel
Phase Transitions in Retailing: Modeling Retail Fashion Tipping Points as Complex Systems: Steven D’Alessandro, Morgan Miles and Terry Bossomaier
Changing of the Retail Landscape: Who Supports Your Customers Matters: Ting Hin Ho, Dewi Tojib and Yelena Tsarenko
Shopping Online Experience: A Theoretical Model Proposal: Elisa López Moreno, Nuria Recuero Virto and Maria Francisca Blasco López
Investigating Private Labels’ Success Against National Brands in the Men’s Razor Category: Briana Alberti and Mark DeFanti
Do We Build Store Loyalty Through Store Brands or Store Brands Through Store Loyalty?: Samy Belaid, Azza Temessek Behi, Dorsaf Fehri Belaid and Jérome Lacoeuilhe
Silver Shoppers’ Attitude Towards Store Brands: Will-They-Won’t-They?: Edoardo Fornari, Francesca Negri, Sebastiano Grandi and Daniele Fornari
Consumers’ Reactions to Price Imitations by Private Labels with Sub-branding Strategy: Siddhartha Sarkar, Arti D. Kalro and Dinesh Sharma
Comparison of Consumer Involvement Across PLB Categories in Retail Food: Hanna Gendel-Guterman
Influencing Shopping Engagement Across Channels: The Role of Store Environment: Francesca Canio, Elisa Martinelli, Davide Pellegrini and Giuseppe Nardin
The Impact of Consumer Self-regulation in Grocery Shopping on Subsequent Consumption of Healthy and Unhealthy Food: Sascha Steinmann, Amelie Winters, Gunnar Mau and Hanna Schramm-Klein
Augmented Empathic Capacity: An Integrative Framework for Supporting Customer Engagement Throughout the Automated Customer Journey: Mathieu Lajante
Multivariate Analysis of Consumer Preference Structures Across Multiple Categories: Sri Devi Duvvuri
Building Trust in Private Label (PL) Online: Qualitative Insights from Home Retail Practitioners: Kokho (Jason) Sit, Andreia Daemon Miranda Gonçalves, Giovanni Pino and Juliet Memery
The Seller’s Experience in Consumer-to-Consumer E-Commerce: Mika Yrjölä and Hannu Saarijärvi
Internet of Things and Artificial Intelligence in the Hotel Industry: Which Opportunities and Threats for Sensory Marketing?: Jean-Eric Pelet, Erhard Lick and Basma Taieb
The Advent of the Voice Moment of Truth: The Case of Amazon’s Alexa: Zahy Ramadan, Maya Farah and Hadi Audi
Buying from Online Supermarkets: The Main Factors Influencing the Experience of Flow, Purchase Intent and E-loyalty: Doris Morales-Solana, Alejandro Alegret Cotas and Irene Esteban-Millat
How to (Not) Survive a Social Media Firestorm: The Dolce & Gabbana’s Ad Debacle in China: Mario D’Arco, Vittoria Marino and Riccardo Resciniti
Identifying Critical Determinants of ‘Digital Customer Services’ Usage – An Exploratory Study: Aijaz A. Shaikh
Understanding the Influence of Brand Information in Online Purchase Decisions for Health Products: Carly Trachtman, Molly Dop and Sofia Villas-Boas

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DOI: 10.1007/978-3-030-18911-2

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