Assortment and Retailing: A Trendy Couple

José Luis Ruiz-Real (), Juan Uribe-Toril () and Juan Carlos Gázquez-Abad ()
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José Luis Ruiz-Real: Agrifood Campus of International Excellence ceiA3, University of Almeria
Juan Uribe-Toril: University of Almeria
Juan Carlos Gázquez-Abad: Agrifood Campus of International Excellence ceiA3, University of Almeria

A chapter in Advances in National Brand and Private Label Marketing, 2019, pp 27-34 from Springer

Abstract: Abstract Assortment is a relevant issue in retail management which has gained prominence in the last few years in many retail sectors. The purpose of this research is to show the state of the art on this subject by means of a bibliometric analysis carried out using the Web of Science online database. Our findings show the most influential countries, annual evolution, the most influential journals and authors, citations, the main areas of knowledge in which the articles are framed, and the most relevant entities supporting research on these topics. By using a fractional counting method to analyze co-occurrence of the author’s keywords, this paper identifies ten clusters and the most frequent terms. This work represents a contribution by identifying the main trends in assortment in retailing research, and proposes future research, such as: grocery retailing, omni-channel, retail internationalization, market power, competitiveness, consumer search, or stochastic demand.

Keywords: Retailer; Assortment; Bibliometrics; Grocery; Trends (search for similar items in EconPapers)
Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-030-18911-2_4

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DOI: 10.1007/978-3-030-18911-2_4

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