Shopping Online Experience: A Theoretical Model Proposal

Elisa López Moreno (), Nuria Recuero Virto () and Maria Francisca Blasco López ()
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Elisa López Moreno: ESIC Business School
Nuria Recuero Virto: Complutense University of Madrid
Maria Francisca Blasco López: Complutense University of Madrid

A chapter in Advances in National Brand and Private Label Marketing, 2019, pp 54-61 from Springer

Abstract: Abstract Empirical studies that focus on the drivers that affect consumer behaviour in online shopping can be found, but a real opportunity still exists to explore the factors that impact on the online shopping experience from a holistic perspective. This global approach considers how individuals process stimuli when exposed to complex and multidimensional environments; this will help improve the understanding of this phenomenon. The objectives of this paper are to propose a new theoretical model of shopping online experience which aims to explain consumer behaviour in the e-commerce context and to identify its main antecedents, mediators and potential consequences, in line with the SOR model (Stimuli-Organism-Response).

Keywords: Theoretical; Model; e-commerce; Customer; Experience (search for similar items in EconPapers)
Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-030-18911-2_8

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DOI: 10.1007/978-3-030-18911-2_8

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