Impact of Seasonality on the Management of Tourist Accommodation Establishments in the Azores

Flávio Tiago, João Couto, Diana Verissimo, Sandra Faria and Teresa Borges-Tiago
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João Couto: University of the Azores
Diana Verissimo: University of the Azores
Sandra Faria: University of the Azores
Teresa Borges-Tiago: University of the Azores

A chapter in Strategic Innovative Marketing and Tourism, 2020, pp 1043-1051 from Springer

Abstract: Abstract This study identifies and analyzes the impact of seasonality on the management of tourist accommodations in the Azores. We selected a set of accommodation types under various categories to determine the similarities and differences in the impact of seasonality on their management. Using a qualitative method, we conducted interviews with the managers to draw conclusions. The results point to the existence of significant seasonality, with a high concentration of sales in the summer. They also highlight the need to stimulate low season demand by searching for new segments of tourists who could be encouraged to travel to the region and improve intermediate season demand by increasing marketing activities.

Keywords: Seasonality; Management; Tourism; Azores (search for similar items in EconPapers)
Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-030-36126-6_116

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DOI: 10.1007/978-3-030-36126-6_116

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