Strategic Innovative Marketing and Tourism

Kavoura, Androniki; Kefallonitis, Efstathios; Theodoridis, Prokopios

Strategic Innovative Marketing and Tourism

Edited by Androniki Kavoura (), Efstathios Kefallonitis () and Prokopios Theodoridis ()

in Springer Proceedings in Business and Economics from Springer

Date: 2020
ISBN: 978-3-030-36126-6
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Chapters in this book:

European Works Councils in the Airline Industry: Stephen J. Havlovic
From a Smart City to a Smart Destination: A Case Study: Sónia Avelar
Smart Tourism Approaches Through Intelligent Print Media: Panagiota Konstantinou, Spyridon Nomicos and Androniki Kavoura
Smart Tourism Prospects: A Descriptive Sample Survey on a Sample of Potential Tourists: Panagiota Konstantinou, Spyridon Nomicos, Georgios Stathakis and Athina Mountzouri
Intelligent Packaging as a Dynamic Marketing Tool for Tourism: Athina Mountzouri, Apostolos Papapostolou and Spyridon Nomikos
Intelligent Ticket with Augmented Reality Applications for Archaeological Sites: Dimitrios Panagiotakopoulos and Konstantina Dimitrantzou
Visualization of Folk-Dances in Virtual Reality Environments: Iris Kico, Milan Dolezal, Nikos Grammalidis and Fotis Liarokapis
Internal Customer Satisfaction from an e-Procurement Information System: The Case of Greek Electronic Public Procurement System (ESIDIS): Nikolaos Bitzidis, Sotirios Dimitriadis, George Karavasilis, Evangelos Kehris and Vasiliki Vrana
Mapping Island Tourism Research: Flávio Tiago, Cristina Oliveira, Ana Brochado and Sérgio Moro
Human Resources Role in Hospitality Service Quality: Flávio Tiago, Teresa Borges-Tiago and João Couto
The Role of Fellow-Feelings and Organisational Harmony to Organisational Performance: A Comparative Analysis Between Two National Contexts: Jashim Khan, Vivi Maltezou, Eddy M. Sutanto and Meng Tao
Cultural Identity, Innovation and Entrepreneurship: Efharis Mascha and Stavros Apostolakis
A Model of Brand Cocreation, Brand Immersion, Their Antecedents and Consequences in Café Brand Context: Fulya Acikgoz and Asli D. A. Tasci
City Branding: Proposal of an Observation and Analysis Grid: Ezzohra Belkadi
City Branding of Casablanca in Morocco: Ezzohra Belkadi
Gender Differences in Satisfaction from Hotel Room Attributes and Characteristics: Insights from Generation Z: Aikaterini Stavrianea, Irene Kamenidou and Evangelia Zoi Bara
Renewable Energy Matters for Tourism Industry in BRICS Plus Turkey Countries: Elma Satrovic, Adnan Muslija and Eda Yasa Ozelturkay
Determining of Customer’s Kansei Needs and Product Design Attributes by Rough Set Theory: Emel Kizilkaya Aydoğan, Esra Akgul, Yilmaz Delice and Cem Sinanoglu
Transformative Role of Work-Integrated Learning in Industrial and Post-Industrial Society: The Russian Experience: Natalya Totskaya and Natalia A. Bogdanova
What Competencies Should Be Developed in Citizenship Education in the Twenty-First Century? Analysis of Being Active Citizens in Europe and the US: Josélia Fonseca and Teresa Borges-Tiago
Technologies to Communicate Accounting Information in the Digital Era: Is Accounting Education Following the Evolutions?: Sofia Asonitou
Environmental Sensitivity of Business School Students and Their Attitudes Towards Social and Environmental Accounting: Stamatios Ntanos, Sofia Asonitou, Grigorios Kyriakopoulos, Michalis Skordoulis, Miltiadis Chalikias and Garyfallos Arabatzis
A Comparative Approach of E-Learning Accounting Programs in Greece and China: Sofia Asonitou, Chara Kottara, Sijia Duan and Linlin Yuan
The Influence of the Big Five Personality Traits and Risk Aversion on Entrepreneurial Intention: Alexandros G. Sahinidis, Panagiotis A. Tsaknis, Eleni Gkika and Dimitris Stavroulakis
Redefining City Experiences and Thematic City Walks: The Case of “Thessaloniki Walking Tours”: Christina Mavini
Setting the Ground for Successful Film Tourism Practices in Greece: A SWOT Analysis: Sofia Gkarane and Chris Vassiliadis
Selective Key Studies in Seasonality Tourism: A Literature Review: Sofia Gkarane and Chris Vassiliadis
Importance of Teacher Training Incorporating Sustainability in their Subjects from the Life Cycle Approach in Higher School of Computation (ESCOM-IPN): Valery Viridiana Garibay Huerta, Juan Jesus Gutiérrez García and Mónica Martínez Zamudio
Tourism in Mexico and the Use of Cultural Heritage as a Commodification’s Product: Lilián Marisa Méndez Ravina, M. Gabriel Alberto Aviña Solares and Hilda Solís Martínez
Proposal of Training in Topics for the Curriculum Sustainability of the Program of Engineering in Systems of the Escuela Superior de Cómputo of the Instituto Politécnico Nacional, México: Jessie Paulina Guzmán Flores, Benjamin Cruz Torres and Miguel Ángel Maldonado Muñoz
Customer Based Brand Equity Models in Hotel Industry: A Literature Review: Kevser Çınar
Determinants of ICT Integration by Teachers in Higher Education in Morocco: Mounir Elatrachi and Samira Oukarfi
Experiential Development and Cultural Tourist, Through the Example of the Settlement “Katomera” in Trikeri in the Prefecture of Magnesia: Dionysia Fragkou and Garifallia Gerogianni
Sense of Place, Identity and Memory as Elements of the Design for Tourism: Anna Efstathiou
Analysis of Human Motion Based on AI Technologies: Applications for Safeguarding Folk Dance Performances: Nikos Grammalidis, Iris Kico and Fotis Liarokapis
Higher Education and Innovation in the Non-profit Sector: Marcela Göttlichová
Marketing Decisions of Young Product Designers: A Study in the University Environment in the Czech Republic: Dagmar Weberova and Lenka Lizbetinova
Attractiveness of Small Cities in Rural or Abandoned Regions: Lenka Lizbetinova and Vladimir Nyvlt
Mental Maps and Their Potential for Tourism: A Case Study of Czech Municipality: Vladimír Nývlt and Lenka Ližbetinová
Online Engagement Factors on Posts in Food Facebook Brand Pages in Greece: Ioannis Antoniadis, Symeon Paltsoglou, Georgios Vasios and Panagiotis Kyratsis
Blockchain Applications in Tourism and Tourism Marketing: A Short Review: Ioannis Antoniadis, Konstantinos Spinthiropoulos and Stamatis Kontsas
Comparisons of Health Tourism Within the EU Countries: Hatice Ulusoy and Nurperihan Tosun
Contemporary Telemedicine Applications in the Provision of Mental Health Services in Greece: Maria Tsirintani, Lamprini Andrikopoulou and Spyridon Binioris
Perceptions of Hospital Quality: A Case Study from Greece: Spyridon Mamalis, Irene Kamenidou, Stavros Pavlidis and Athina Xatziaggelou
The Wine Lab Project Exploring the Views from Experts: Spyridon Mamalis, Alessio Cavicchi, Cristina Santini, Gigliola Paviotti and Irene Kamenidou
Impression Management Through Websites: An Analysis of the Romanian Banking Industry: Victor-Alexandru Briciu, Arabela Briciu and Ştefania-Maria Găitan
Participatory Culture and Tourist Experience: Promoting Destinations Through YouTube: Arabela Briciu and Victor-Alexandru Briciu
Designing the Virtual Product Experience: Learnings from Shenzhen, China and the ESUN Solutions: Arabela Briciu and Victor-Alexandru Briciu
Social Networking Sites: The New Era of Effective Online Marketing and Advertising: Christos Papademetriou, Andreas Masouras and Avgoustinos Ioannou
Winery Visitors’ Experience, Emotional Stimulation, Satisfaction and Behavioral Intentions: The Role of Age and Previous Experience: Ifigeneia Leri and Prokopis Theodoridis
Factors That Influence Tourist Satisfaction: An Empirical Study in Pafos: Michailina Siakalli and Andreas Masouras
Cyber-Citizenship: A Challenge of the Twenty-First Century Education: Josélia Fonseca and Hugo Bettencourt
Turkish Gen Y Customers’ Visit Intentions and Word of Mouth Activities Regarding Online Travel Agencies: Yigit Sebahattin Bozkurt and Emel Yarimoglu
Exploiting Human Cognitive Architecture to Design a New Cultural Narrative for Non-captive Audiences: The TOURiBOOST Project: Dorothea Papathanasiou-Zuhrt, Aldo Russo and Kevser Cinar
Creating a Personalised Experience for Libraries’ Visitors: Anastasios Giannaros, Konstantinos Kotsopoulos, Dimitrios Tsolis and George Pavlidis
Strategic Planning to Promote the Cultural Heritage. The Business Model Canvas for the Kapodestrian Buildings of the Island of Aegina, Greece: Kiriaki Alyfanti
Social Media Activism on Cultural Tourism: A Proposal for Paleochora in Aegina, Greece: Konstantina Chatzina
The Role of Market Segmentation and Target Marketing Strategies to Increase Occupancy Rates and Sales Opportunities of Hotel Enterprises: Kevser Çınar, Seda Yetimoğlu and Kaplan Uğurlu
Climate Change and Cultural Heritage Case Study: The Island of Chios: Olga Tsakirides and Sofia Theofanidi
Relationships Among National Tourist Destination Arrivals, Effective Governance, Environmental Performance, and Human Development: Barry A. Friedman and Merve Yanar Gürce
Industrial Design in Event Tourism Marketing: The Case of Thessaloniki International Film Festival Pavilion: Athanasios Manavis, Nikoleta Kapakiari, Ioannis Antoniadis and Panagiotis Kyratsis
Keep It Smart and Sustainable: A Bibliometric Analysis: Sónia Avelar
Sustainable Tourism in Europe from Tourists’ Perspectives: Teresa Borges-Tiago, Osvaldo Silva and Flávio Tiago
Employer Branding: Innovative Human Resource Practices in Tourism Sector: Christina Chalimourda and Nikolaos Konstantopoulos
Optimal Feature Selection for Decision Trees Induction Using a Genetic Algorithm Wrapper - A Model Approach: Prokopis K. Theodoridis and Dimitris C. Gkikas
Analyzing the Brand Personality of Athens: Pinelopi Athanasopoulou, Apostolos N. Giovanis and Spyros Binioris
Sport Motivation in Outdoor Sport Activities: Pinelop Athanasopoulou and Krinanthi Gdonteli
Residents’ Perceptions of Tourism Impact on Local Economic Development During the Economic Crisis: The Case of Kavala: Alexios-Patapios Kontis, Maria Doumi, Anna Kyriakaki and Konstantinos Mouratidis
Taxonomy of Supervised Machine Learning for Intrusion Detection Systems: Ahmed Ahmim, Mohamed Amine Ferrag, Leandros Maglaras, Makhlouf Derdour, Helge Janicke and George Drivas
A Detailed Analysis of Using Supervised Machine Learning for Intrusion Detection: Ahmed Ahmim, Mohamed Amine Ferrag, Leandros Maglaras, Makhlouf Derdour and Helge Janicke
Multispectral Monitoring of Microclimate Conditions for Non-destructive Preservation of Cultural Heritage Assets: Nikolaos Bakalos, Nikolaos Doulamis and Anastasios Doulamis
Ancient Digital Technologies Using ICT Tools: Anastasios Doulamis, Nikolaos Doulamis, Ioannis Rallis and Ioannis Georgoulas
Greek Traditional Dances 3D Motion Capturing and a Proposed Method for Identification Through Rhythm Pattern Analyses (Terpsichore Project): Efthymios Ziagkas, Panagiotis Stylianidis, Andreas Loukovitis, Vasiliki Zilidou, Olympia Lilou, Aggeliki Mavropoulou, Thrasyvoulos Tsiatsos and Styliani Douka
Greece, Tourism and Disability: Maria Poli
Turning a Problem into an Opportunity Through Tourism and Marketing: The Case of Wild Rabbits in Lemnos Island, Greece: Georgios K. Vasios, Ioannis Antoniadis, Yiannis Zevgolis, Costantinos Giaginis and Andreas Y. Troumbis
A Systematic Literature Review on E-Commerce Success Factors: Konstantinos Fouskas, Olga Pachni-Tsitiridou and Chrysa Chatziharistou
Influencer Versus Celebrity Endorser Performance on Instagram: Deniz Zeren and Nilüfer Gökdağlı
Displaced Due to Conservation and Tourism in the Heart of India: A Review of the Relevant Policies: Zilmiyah Kamble, Pragati Kelkar and Abhishek Bhati
Review of Social Media’s Influence on Airbnb Accommodation’s Booking Intention: Zilmiyah Kamble, Suchittra Namnuad, Nguyen Hoang Phuong, Nguyen Dinh Tuan and Nguyen Hong Hanh
Blockchain Technology: A Case Study from Greek Accountants: Stamatios Ntanos, Sofia Asonitou, Dimitrios Karydas and Grigorios Kyriakopoulos
University Pedagogy in Greece: Pedagogical Needs of Greek Academics from Ionian University: Georgia Rotidi, Katerina Kedraka, Efrossini-Maria Frementiti and Christos Kaltsidis
Experiencing a Museum After Dark: ThePractice of ‘Lates’ in the Industrial Gas Museum of Athens: Anastasia Doxanaki, Katerina Dermitzaki, Kali Tzortzi, Maria Florou and Despoina Andriopoulou
Culture as an Instrument of Mass Construction: Dorothea Papathanasiou-Zuhrt, Aldo Russo and Kevser Cinar
Travel and Tourism Competitiveness of Economies Around the World Using Rough SWARA and TODIM Method: Emel Kızılkaya Aydoğan and Mihrimah Özmen
E-commerce Success Factors: A Taxonomy and Application in the Fashion Industry: Konstantinos Fouskas and Chrysa Chatziharistou
Linking Luxury Brand Experience and Brand Attachment Through Self-Brand Connections: A Role-Theory Perspective: Eirini Koronaki, Prokopis K. Theodoridis and George G. Panigyrakis
Revolutionizing Marketing in Tourism Industry Through Blockchain Technology: Dorin C. Coita and Olimpia Ban
Consumers’ Perceptions of Gender-Neutral Advertising: An Empirical Study: Aikaterini Stavrianea, Antonios Theodosis and Irene Kamenidou
The Contribution of New Construction Technologies to Interactivity, Flexibility and Personalization in Hospitality Design, as Explored in Student Projects: Stavros Vergopoulos and Anna Efstathiou
Exploring the Mediating Role of Interactivity Between Content Engagement and Business Performance in a Mobile-Marketing Strategy: A Quantitative Research in a Business-to-Business Context: Gerasimos Ntarlas and Despina A. Karayanni
The Strategic Use of Social Media in the Business-to-Business Context. Two Social Media Users’ Clusters: Gerasimos Ntarlas, Athina Ntavari and Despina A. Karayanni
Examination of the Current Literature on How Robots Can Contribute on Hotel Service Quality: Dimitrios Belias
Teaching Critical Thinking Through Tourism Advertising: Georgia-Zozeta Miliopoulou
Analysis Based on the Hotel Industry, the Lodging Market in Mexico: The Posadas Case: Jose Vargas-Hernandez, Elsa Patricia Orozco Quijano and Kurt Tonatiuk Winkler Benítez
The Implementation of Internal Marketing in Public Sector Organizations: The Case of Job Satisfaction at Chios Police Department: Maria Salamoura, Viktoras Ntamposis and Eleni Gaki
Tourists’ Perceptions and Intended Behavior Thanks to Celebrity Endorsement: Antetokounmpo Invites You to Santorini with Aegean Airlines: Maria Salamoura, Antonios Giannopoulos and Foteini Moumouri
National Heritage as a Resource for Tourism Marketing: Aline Rebeca Silva Medina, Roberto Galán Galán and Consuelo Guadalupe Blancarte Godinez
Strategic Management and Art Museums: The Case Study of the Historical Museum of the University of Athens: Evangelos Papoulias and Theoklis-Petros Zounis
The Importance of the Training of Professionals Related to Tourism with Full Knowledge of the Heritage of Mexico: Case Study of the Higher School of Tourism of the National Polytechnic Institute: Marissa Alonso Marbán, Hilda Solís Martínez, María Belén Solís Mendoza and Mauricio Igor Jasso Zaranda
Nautical Tradition and the “Aquaman” Case: The “Hidden” Source of Inspiration from the Greek Cultural Heritage of the Sea: Olga Tsakirides
Determinants That Influenced Mexican Cocoa Beans Exports During 1996–2016: Rubén Molina Martínez and María Fernanda Ramos Martínez
MIT Start-Ups Ecosystem and Greek Start Ups Reality: An Ecosystem Comparison: Theocharis Spyropoulos
Analysis of Factors for the Increase Foreign Tourism to Michoacán, México: Rubén Molina Martínez and Amparo Guadalupe Chávez Chávez
Research Methods on the Contribution of Robots in the Service Quality of Hotels: Dimitrios Belias
The Contribution of Wine Tourism in the Development of Rural Areas in North Greece: Spyridon Niavis, Dimitrios Belias and Dimitrios Tsiotas
Assessing the Competitiveness of Greek Coastal Destinations: Spyros Niavis and Dimitrios Tsiotas
Internal Marketing on the Tourism Sector: Examination of How the Staff Can Develop on Greek Hotels: Dimitrios Tsiotas, Dimitrios Belias and Spyridon Niavis
Exploratory Study of the Impact of Significant Ecotourism Experience on Voluntary Carbon-Offset Behaviour of Young Travellers in Their Long-Haul Air Travel Choices: Alan Lee and Tay Koo
Greek Embassies on Twitter and the Quest for a Strategy: Georgia-Zozeta Miliopoulou and Eftychia Papaioannou
Knowledge Management on Hotels: The Case of Greek Hotels: Lambros Vasiliadis, Dimitrios Belias and Evangelos Zaftis
What Can the TripAdvisor Tell Us About the Complaints Management Strategies? The Case of the Greek Hotels: Dimitrios Tsiotas, Spyros Niavis, Dimitrios Belias and Labros Sdrolias
Towards an Understanding of Temporary Exhibitions Through Visitor Research: Katerina Koukouvaou and Kali Tzortzi
The Touristic Upgrade Through Preservation and Respect of Environmental and Cultural Heritage: The Ayasi Project: Emily Papapetrou and Ioanna Chatzistamatiou
Visual Communication, the Evolution of Greek Tourism Development as Represented by GNTO Posters: Chara Agaliotou, Loukia Martha and Maria Vrasida
The Use of Social Media on Board: A Comparison Study Throughout Deck and Engine Cadets of Merchant Marine Academy of Macedonia, Greece: Maria G. Vassiliadou and Charalampos G. Yakinthos
Impact of Seasonality on the Management of Tourist Accommodation Establishments in the Azores: Flávio Tiago, João Couto, Diana Verissimo, Sandra Faria and Teresa Borges-Tiago
Exploring the Relationship of Physician Practice Characteristics with Patient’s Therapeutic Experience: An Exploratory Quantitative Research: Dimitrios Apostolopoulos, Despina A. Karayanni and Christina C. Georgi
The Effects of Workplace Well-Being on Individual’s Knowledge Creation Outcomes: A Study Research Among Hotel Employees: Maria Koutiva, Dimitrios Belias, Ilias Flampouras Nietos and Athanasios Koustelios
The Value of Cultural Routes in Greece: Examination of the Current Situation: Lambros Vasiliadis and Dimitrios Belias
Developing a Tourism Destination Through Gastronomy Branding: Maria Vrasida, Magda Peistikou and Natasa Iliopoulou
Personality Type and Career Preferences Among Young Adults in Post-Recession Greece: Alexandros Sahinidis, Eleni Gkika, Panagiotis A. Tsaknis and Dimitris Stavroulakis
Dominance of Tourism Marketing Channels in the Global Travel and Tourism Industry: A Financial Market Perspective: Alexios-Patapios Kontis, Ioannis Tsakalos and Theodoros Stavrinoudis

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DOI: 10.1007/978-3-030-36126-6

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