Strategic Planning to Promote the Cultural Heritage. The Business Model Canvas for the Kapodestrian Buildings of the Island of Aegina, Greece

Kiriaki Alyfanti ()
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Kiriaki Alyfanti: Harokopio University

A chapter in Strategic Innovative Marketing and Tourism, 2020, pp 499-509 from Springer

Abstract: Abstract Aegina is an island of rich culture. The aim of the present study is the strategic planning for the promotion of the cultural heritage through the implementation of the Business Model Canvas (BMC) for the promotion of the Kapodestrian buildings of the island of Aegina in Greece. First recording the historical Kapodestrian buildings of Aegina, then dimension the analysis of the organization’s environment, using SWOT analysis and suggestions for BMC implementation. The results of this study highlight the importance of some key success factors, such as the re-use of the historical Kapodestrian buildings in Aegina, the synergies and the formation of a strong rebranding strategy around cultural tourism.

Keywords: Strategic Planning; Cultural Heritage; Business Model Canvas; Aegina; Greece (search for similar items in EconPapers)
Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-030-36126-6_56

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DOI: 10.1007/978-3-030-36126-6_56

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