Turning a Problem into an Opportunity Through Tourism and Marketing: The Case of Wild Rabbits in Lemnos Island, Greece
Georgios K. Vasios (),
Ioannis Antoniadis,
Yiannis Zevgolis,
Costantinos Giaginis and
Andreas Y. Troumbis
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Georgios K. Vasios: University of the Aegean
Ioannis Antoniadis: University of Western Macedonia
Yiannis Zevgolis: University of the Aegean
Costantinos Giaginis: University of the Aegean
Andreas Y. Troumbis: University of the Aegean
A chapter in Strategic Innovative Marketing and Tourism, 2020, pp 677-686 from Springer
Abstract:
Abstract During the last decades, a large increase of the European wild rabbit (Oryctolagus cuniculus) population (WRP), in Lemnos island (Greece), has become a significant problem, creating imbalances for the biodiversity and ecosystem of the island and inflicting damages in grain crops. This problem affects the local economy, imposing the need for actions that will set the WRP under control. In this paper we examine the social and economic aspects of the problem, surveying the perceptions of stakeholders in the island on the ways that the problem should be addressed. Many local stakeholders view hunting as viable and sustainable solution for the problem, and are in favor of using this biotic resource to produce high quality food products, and develop alternative forms of tourism. Hunting tourism can play a significant role in dealing with this ecological imbalance, providing business opportunities, contributing to the local and regional development of the island and promoting the further development of the branding of the island as an alternative touristic destination.
Keywords: Wild rabbits; Stakeholders perceptions; Sustainable development; Hunting tourism; Tourism marketing; Lemnos; Greece (search for similar items in EconPapers)
Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-030-36126-6_75
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DOI: 10.1007/978-3-030-36126-6_75
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