The Wine Lab Project Exploring the Views from Experts

Spyridon Mamalis (), Alessio Cavicchi, Cristina Santini, Gigliola Paviotti and Irene Kamenidou
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Spyridon Mamalis: International Hellenic University
Cristina Santini: University San Raffaele
Gigliola Paviotti: University of Macerata
Irene Kamenidou: International Hellenic University

A chapter in Strategic Innovative Marketing and Tourism, 2020, pp 411-415 from Springer

Abstract: Abstract The wine sector in Europe can be considered as a key sector for the economy alongside Europe. Τhe wine industry composed by micro and small companies, as family businesses. Isolation and limited access alongside the lack of networking and access to learning opportunities are the main problems of the sector. The Wine Lab project is funded by the European Community programme Erasmus+ and is implemented to co-create knowledge, train employees and workers and innovate new methods of networking in the sector. This paper deal with the research undertaken in the frame of this project. The technique of the Delphi interviews has been implemented by the researchers. Twenty-four stakeholders from five countries participated. The field research was undertaken in two rounds. Participants discussed about the cooperation between research centres and the wine sector. Also participants identified the main problems that wine producers face. Finally, participants expressed their views on the main wine policies implemented in Europe.

Keywords: Wine Lab project; Wine industry; Marketing research (search for similar items in EconPapers)
Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-030-36126-6_45

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DOI: 10.1007/978-3-030-36126-6_45

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