Travel and Tourism Competitiveness of Economies Around the World Using Rough SWARA and TODIM Method

Emel Kızılkaya Aydoğan () and Mihrimah Özmen
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Emel Kızılkaya Aydoğan: Erciyes University
Mihrimah Özmen: Erciyes University

A chapter in Strategic Innovative Marketing and Tourism, 2020, pp 765-774 from Springer

Abstract: Abstract In recent years, Travel & Tourism (T&T) has demonstrated to be important drivers of economic growth. The sector continues to provide specific possibilities for improving and emerging nations to uprise the value chain. T&T Competitiveness Index (TTCI) is an evaluation tool to evaluate the case of how to strengthen the global competitiveness of the T&T sector and ensures a global platform for multi-stakeholder dialogue. TTCI serve to achieve a strong and sustainable T&T sector which effectively contribute to international economic development. TTCI involves a variety of criteria as well as in many decision-making problems. Although the TTCI is not taken into account when calculating, these criteria importance are different from each other and different criteria weights changes the ranking results. By considering this situation, to consider the T&T competitiveness of the countries, a hybrid MCDM method, consists of Rough SWARA and TODIM (an acronym in Portuguese of interactive and multi-criteria decision making), has been developed. By using this hybrid method, policy makers and stakeholders can obtain more prudent and informed decisions than TTCI.

Keywords: T&T competitiveness; MCDM; TODIM; Rough SWARA (search for similar items in EconPapers)
Date: 2020
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DOI: 10.1007/978-3-030-36126-6_84

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