The Importance of the Training of Professionals Related to Tourism with Full Knowledge of the Heritage of Mexico: Case Study of the Higher School of Tourism of the National Polytechnic Institute

Marissa Alonso Marbán (), Hilda Solís Martínez, María Belén Solís Mendoza and Mauricio Igor Jasso Zaranda
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Marissa Alonso Marbán: Instituto Politécnico Nacional
Hilda Solís Martínez: Colegio Madrid
María Belén Solís Mendoza: Instituto Politécnico Nacional
Mauricio Igor Jasso Zaranda: Instituto Politécnico Nacional

A chapter in Strategic Innovative Marketing and Tourism, 2020, pp 899-907 from Springer

Abstract: Abstract The tourist activity is an important source of income for a country; This statement is based on the communication 90 of the Ministry of Tourism published on September 18, 2018, which announces that the entry of foreign currency to Mexico by international visitors showed a growth of 3.3% in the first half of 2018, reaching 13,527 million dollars, compared to 13,096 million registered in the same period of the previous year. Priority needs to be given on human resources and extensive knowledge of the national tourism heritage; it is because the students who study in this branch of knowledge will be those who in the future will be dedicated to this activity, contributing their skills and experiences in the field of work, since they will have the necessary skills to strengthen this sector of tourism services and generate more resources to the country. In this sense, in Mexico there are public and private institutions that train their students in the tourism sector; the National Polytechnic Institute is a public school that offers a degree in Tourism at the Higher School of Tourism (HST), which provides education to train promoters of tourism resources that the nation has. Thus, this work presents if the graduates are properly trained in knowledge about the national heritage, determining the relevance of the academic program, which will allow a successful insertion in the labor field to have the skills required by the Employers. Therefore, it was decided to carry out a cross-sectional investigation, applying the instruments only once in time; Likewise, it is descriptive with a mixed research approach that included surveys of a sample of the main employers, which allowed the quantitative and qualitative analysis through interviews.

Keywords: Knowledge; Heritage; National; Use; Tourist; Competences (search for similar items in EconPapers)
Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-030-36126-6_99

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DOI: 10.1007/978-3-030-36126-6_99

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