Creating a Personalised Experience for Libraries’ Visitors

Anastasios Giannaros (), Konstantinos Kotsopoulos, Dimitrios Tsolis () and George Pavlidis
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Anastasios Giannaros: University of Patras
Konstantinos Kotsopoulos: University of Patras
Dimitrios Tsolis: University of Patras
George Pavlidis: University of Patras

A chapter in Strategic Innovative Marketing and Tourism, 2020, pp 491-498 from Springer

Abstract: Abstract Great value can be given to any old-school organization by providing its users with personalised experience. The present study aims at the use of innovative technology in libraries to enable the study and understanding of the libraries’ frequent visitors to better support them through the provision of enriched personalised experience. To support this goal, modern technologies such as recommendation systems, gamification and indoor localization techniques such as beacons will be used. Recommendation systems are the basis for providing personalised user experience since their task is to exploit user information (demographic information, habits, actions, likes and dislikes) to get to know each and every one of the users by building a profile for them. Gamification will also support the concept by enriching the user experience with game-like attributes to boost user engagement like rewarding the user with experience points for each library visit or for each book they check out. Finally, indoor localization techniques will be used to help the libraries manage the on-premises crowd to avoid congestion and to also help the libraries’ visitors have fruitful interactions with each other. The combined application of the aforementioned techniques can help the libraries grow alongside the technological advancements by exploiting them for the modernisation of their model.

Keywords: Personalised experience; Personalisation; Recommendation system; Gamification; Indoor localization; Traffic prediction & redirection (search for similar items in EconPapers)
Date: 2020
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DOI: 10.1007/978-3-030-36126-6_55

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