Virtual Communities in COVID-19 Era: A Citizenship Perspective

Josélia Fonseca (), Teresa Borges-Tiago, Flávio Tiago and Sandra Silva
Additional contact information
Josélia Fonseca: University of the Azores
Teresa Borges-Tiago: University of the Azores
Sandra Silva: Unidade Saúde de Ilha de S. Miguel

A chapter in Strategic Innovative Marketing and Tourism in the COVID-19 Era, 2021, pp 163-170 from Springer

Abstract: Abstract As Covid-19 numbers growth around the world, more of people’s’ daily and work lives shifted to online. Social media platforms became important tools for both people and organizations to stay connected while maintaining a physical distance. In this context, new virtual communities appeared and their role as aggregator was reinforced. The rise and fall of these virtual communities’ lead to questioning the motives and behaviors of their participants since the proactive and sharing behaviors were present. In this research, three different virtual communities’ activities were analyzed trying to unveil the patterns of behavior considering a citizenship perspective. Results pointed out that the drivers of members’ activity vary along the time, following a fast life-cycle growth when the community is only linked to the COVID-19. The findings also point to the fact the in certain cases, these communities can erode due to groupthink, challenging virtual communities’ managers to find more compelling and engaging strategies.

Keywords: Virtual communities; COVID-19; Cyber-citizenship; Social media (search for similar items in EconPapers)
Date: 2021
References: Add references at CitEc
Citations: View citations in EconPapers (1)

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-030-66154-0_18

Ordering information: This item can be ordered from
http://www.springer.com/9783030661540

DOI: 10.1007/978-3-030-66154-0_18

Access Statistics for this chapter

More chapters in Springer Proceedings in Business and Economics from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().