 The Effect of Covid-19 Pandemic on Client’s Equity: The Case of a Senegalese Telecommunication CompanyNora Sharkasi () and
Thioro Ndiaye
A chapter in Advances in Digital Marketing and eCommerce, 2021, pp 305-312 from Springer Abstract: Abstract In the telecommunication industry, at the very top of the revenue generation hierarchy is the classification of the B2C and B2B cash flow sources broken down into various service packages available for each segment. The work-from-home during the pandemic has helped generate more revenues for telecom vendors coming from B2C pool. However, the revenues from the B2B side suffered as clients’ cash flows are challenged during the pandemic. This study attempts to compute the clients’ equity CE of the only local Senegalese telecommunication company. The net value of the average Customer Lifetime Value (CLTV) of all cohorts makes up the CE, whereas, the “net present value of all current and future profits generated from a customer over the life of his or her business with the firm” defines CLTV. The results suggest that Waw telecom will realize a surplus in CE at the end of the client’s expected average lifespan. Keywords: Customer Lifetime Value CLTV; Contractual CLTV; Customer equity CE (search for similar items in EconPapers) There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it. Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-030-76520-0_32 Ordering information: This item can be ordered from DOI: 10.1007/978-3-030-76520-0_32 Access Statistics for this chapter More chapters in Springer Proceedings in Business and Economics from Springer |
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