Advances in Digital Marketing and eCommerce

Martínez-López, Francisco J.; López, David López

Advances in Digital Marketing and eCommerce

Edited by Francisco J. Martínez-López (fjmlopez@ugr.es) and David López López (david.lopezlopez@unir.ne)

in Springer Proceedings in Business and Economics from Springer

Date: 2021
ISBN: 978-3-030-76520-0
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Chapters in this book:

Influencer Marketing in the Make-up Industry: Ioanna Yfantidou and Mile Grncarov
Brand Semiotics as a Tool to Create Stronger Viewer Involvement with Brand Visuals on Social Media: C. Plessis
Talking to Voice Assistants: Exploring Negative and Positive Users’ Perceptions: Michela Patrizi, Maria Vernuccio and Alberto Pastore
The Influence of Brands and Platform Mechanics on Creator’ Content Sovereignty on TikTok: Markus Rach
Interactivity in Social Media: A Comparison in the Movie Studios Sector: Joan-Francesc Fondevila-Gascón, Pedro Mir-Bernal, Marc Perelló-Sobrepere and Marc Polo-López
Digital Transformation Induced by the Covid-19 Pandemic: Sankhani Hemachandra and Nora Sharkasi
Towards an Understanding of the Intention to Engage on Facebook: Diep Ngoc Nguyen and Nora Sharkasi
Metrics of Engagement on Social Networks and Their Relationship to the Customer's Decision-Making Process Under e-Commerce Conditions: L’udovít Nastišin and Richard Fedorko
Online Shopping Problems in the Context of B2C E-commerce in the Visegrad Four Countries: Richard Fedorko and Štefan Kráľ
The New Adult on the Block: Daily Active Users of TikTok Compared to Facebook, Twitter, and Instagram During the COVID-19 Crisis in Belgium: Johan Hellemans, Kim Willems and Malaika Brengman
Fight Against Corona: Exploring Consumer-Brand Relationship via Twitter Textual Analysis: Francesco Smaldone, Mario D’Arco and Vittoria Marino
How to Leverage Digital Marketing in B2B: A Study on Italian SMEs During the Covid-19 Outbreak: Lala Hu and Mirko Olivieri
How Does the Number of Instagram Followers Influence Brand Attitude: The Role of Purchase Intention, Perceived Product Quality, Referrals, Brand Trust, and Gender: Ricardo Dias, Luis F. Martinez and Luisa M. Martinez
Online Atmospherics - An Evaluation of the Current State of the Art and Future Research Directions: Eva Maria González Hernández, Jan-Hinrich Meyer and Andrea Trujillo
How TikTok’s Algorithm Beats Facebook & Co. for Attention Under the Theory of Escapism: A Network Sample Analysis of Austrian, German and Swiss Users: Markus Rach and Marc K. Peter
The Social Media Monitoring Process and its Role in Social Media Strategy Development: Cécile Zachlod and Marc K. Peter
Organic Reach on YouTube: What Makes People Click on Videos from Social Media Influencers?: Jason Weismueller and Paul Harrigan
Online E-Communication Channels: The Impact of CSR and Reviews on Purchase Intent: Leanne Johnstone and Cecilia Lindh
Social Media in FMCG Marketing: Understanding How Supermarkets Use Facebook During the COVID-19 Pandemic: Surej P. John and Richard Walford
The Role of Social Media to Re-design the Brand Image of Small Villages: Angela Caridà, Maria Colurcio and Alberto Pastore
Influencer Marketing: Current Knowledge and Research Agenda: Samira Farivar and Fang Wang
What Digital Marketers Should Learn from the Struggles of an Ageing Society on Social Media: Izzal Asnira Zolkepli, Pradeep Isawasan, Hasrina Mustafa and Lalitha Shamugam
Who Is a Digital Agency? Delving into the Value Proposition: Federica Ceccotti and Maria Vernuccio
Moments of Truth in Social Commerce Customer Journey: A Literature Review: Letícia Terra and Beatriz Casais
Aspect-Based Recommendation Model for Fashion Merchandising: Weiqing Li and Bugao Xu
Leveraging Malicious Joy to Influence Consumer Word-of-Mouth Transmittal in Social Networks: Barney G. Pacheco and Joseph Paniculangara
Selling Global Luxury Brands in China: The Use of Social Media Advertising: Federica Codignola
The Intention to Repurchase Apparel Online: A Case of South African Millennial Men: Chris D. Pentz and Lieze Ryke
Understanding the Digital Communication Preference of Business-to-Business Purchasers and Sellers: Bert Paesbrugghe, Teidorlang Lyngdoh, Arun Sharma and Deva Rangarajan
eCommerce Within the Tourism Industry in the Global South: The Case of the Sharing Economy in South Africa: Unathi Sonwabile Henama
Influencers on Instagram: The Influence of Disclosure, Followers and Authority Heuristic on Source Credibility: Debbie Human- Van Eck, Chris Pentz and Tobias Beyers
The Effect of Covid-19 Pandemic on Client’s Equity: The Case of a Senegalese Telecommunication Company: Nora Sharkasi and Thioro Ndiaye
Yes, You Make Me Confused and Skeptic: Exploring Green Confusion and Green Advertisements Skepticism on Social Media: Kashif Farhat, Wajeeha Aslam and Iviane Ramos Luna
Package-Free Returns: A Trend in Green Ecommerce: Yangchun Li, Changyuan Feng and Huaming Liu

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DOI: 10.1007/978-3-030-76520-0

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