Package-Free Returns: A Trend in Green Ecommerce

Yangchun Li (), Changyuan Feng () and Huaming Liu ()
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Yangchun Li: Zhejiang University of Technology
Changyuan Feng: University of Granada
Huaming Liu: University of Granada

A chapter in Advances in Digital Marketing and eCommerce, 2021, pp 330-334 from Springer

Abstract: Abstract Ecommerce packaging is a threat to ecological environment. Package-free return modes could be an implementable measure to reduce ecommerce packaging and create green value for the planet. Basically, online consumers can directly return online purchases in store without packaging them. This article introduces a package-free return mode and illustrates the value of offering the return service. By reviewing and comparing with relevant literature, this article reveals that package-free returns are an interesting research topic and merits further research.

Keywords: Ecommerce; Ecommerce returns; Package-free returns; Ecological environment; Green return mode (search for similar items in EconPapers)
Date: 2021
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DOI: 10.1007/978-3-030-76520-0_34

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