Advances in Digital Marketing and eCommerce

Edited by Francisco J. Martínez-López () and David López López ()

in Springer Proceedings in Business and Economics from Springer

Date: 2021
ISBN: 978-3-030-76520-0
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Chapters in this book:

Influencer Marketing in the Make-up Industry

Ioanna Yfantidou and Mile Grncarov

Brand Semiotics as a Tool to Create Stronger Viewer Involvement with Brand Visuals on Social Media

C. Plessis

Talking to Voice Assistants: Exploring Negative and Positive Users’ Perceptions

Michela Patrizi, Maria Vernuccio and Alberto Pastore

The Influence of Brands and Platform Mechanics on Creator’ Content Sovereignty on TikTok

Markus Rach

Interactivity in Social Media: A Comparison in the Movie Studios Sector

Joan-Francesc Fondevila-Gascón, Pedro Mir-Bernal, Marc Perelló-Sobrepere and Marc Polo-López

Digital Transformation Induced by the Covid-19 Pandemic

Sankhani Hemachandra and Nora Sharkasi

Towards an Understanding of the Intention to Engage on Facebook

Diep Ngoc Nguyen and Nora Sharkasi

Metrics of Engagement on Social Networks and Their Relationship to the Customer's Decision-Making Process Under e-Commerce Conditions

L’udovít Nastišin and Richard Fedorko

Online Shopping Problems in the Context of B2C E-commerce in the Visegrad Four Countries

Richard Fedorko and Štefan Kráľ

The New Adult on the Block: Daily Active Users of TikTok Compared to Facebook, Twitter, and Instagram During the COVID-19 Crisis in Belgium

Johan Hellemans, Kim Willems and Malaika Brengman

Fight Against Corona: Exploring Consumer-Brand Relationship via Twitter Textual Analysis

Francesco Smaldone, Mario D’Arco and Vittoria Marino

How to Leverage Digital Marketing in B2B: A Study on Italian SMEs During the Covid-19 Outbreak

Lala Hu and Mirko Olivieri

How Does the Number of Instagram Followers Influence Brand Attitude: The Role of Purchase Intention, Perceived Product Quality, Referrals, Brand Trust, and Gender

Ricardo Dias, Luis F. Martinez and Luisa M. Martinez

Online Atmospherics - An Evaluation of the Current State of the Art and Future Research Directions

Eva Maria González Hernández, Jan-Hinrich Meyer and Andrea Trujillo

How TikTok’s Algorithm Beats Facebook & Co. for Attention Under the Theory of Escapism: A Network Sample Analysis of Austrian, German and Swiss Users

Markus Rach and Marc K. Peter

The Social Media Monitoring Process and its Role in Social Media Strategy Development

Cécile Zachlod and Marc K. Peter

Organic Reach on YouTube: What Makes People Click on Videos from Social Media Influencers?

Jason Weismueller and Paul Harrigan

Online E-Communication Channels: The Impact of CSR and Reviews on Purchase Intent

Leanne Johnstone and Cecilia Lindh

Social Media in FMCG Marketing: Understanding How Supermarkets Use Facebook During the COVID-19 Pandemic

Surej P. John and Richard Walford

The Role of Social Media to Re-design the Brand Image of Small Villages

Angela Caridà, Maria Colurcio and Alberto Pastore

Influencer Marketing: Current Knowledge and Research Agenda

Samira Farivar and Fang Wang

What Digital Marketers Should Learn from the Struggles of an Ageing Society on Social Media

Izzal Asnira Zolkepli, Pradeep Isawasan, Hasrina Mustafa and Lalitha Shamugam

Who Is a Digital Agency? Delving into the Value Proposition

Federica Ceccotti and Maria Vernuccio

Moments of Truth in Social Commerce Customer Journey: A Literature Review

Letícia Terra and Beatriz Casais

Aspect-Based Recommendation Model for Fashion Merchandising

Weiqing Li and Bugao Xu

Leveraging Malicious Joy to Influence Consumer Word-of-Mouth Transmittal in Social Networks

Barney G. Pacheco and Joseph Paniculangara

Selling Global Luxury Brands in China: The Use of Social Media Advertising

Federica Codignola

The Intention to Repurchase Apparel Online: A Case of South African Millennial Men

Chris D. Pentz and Lieze Ryke

Understanding the Digital Communication Preference of Business-to-Business Purchasers and Sellers

Bert Paesbrugghe, Teidorlang Lyngdoh, Arun Sharma and Deva Rangarajan

eCommerce Within the Tourism Industry in the Global South: The Case of the Sharing Economy in South Africa

Unathi Sonwabile Henama

Influencers on Instagram: The Influence of Disclosure, Followers and Authority Heuristic on Source Credibility

Debbie Human- Van Eck, Chris Pentz and Tobias Beyers

The Effect of Covid-19 Pandemic on Client’s Equity: The Case of a Senegalese Telecommunication Company

Nora Sharkasi and Thioro Ndiaye

Yes, You Make Me Confused and Skeptic: Exploring Green Confusion and Green Advertisements Skepticism on Social Media

Kashif Farhat, Wajeeha Aslam and Iviane Ramos Luna

Package-Free Returns: A Trend in Green Ecommerce

Yangchun Li, Changyuan Feng and Huaming Liu

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DOI: 10.1007/978-3-030-76520-0

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