Examining the Network of Visitors’ Traffic in a Mall: Frequency of Visits and Educational Level

Cenk Sozen ()
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Cenk Sozen: Baskent University

A chapter in Advances in National Brand and Private Label Marketing, 2021, pp 95-104 from Springer

Abstract: Abstract This study suggests an alternative method to mall managers and investors that might be helpful to find an ideal tenant mix. Paths of 700 customers in a super-regional shopping mall were determined and their interactions were analyzed by using network analysis techniques. Interaction patterns of the visitors among stores according to the frequency of visits and educational levels were compared. The findings highlight emergence of different patterns between groups.

Keywords: Tenant mix; Shopping malls; Network analyses (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-030-76935-2_12

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DOI: 10.1007/978-3-030-76935-2_12

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