Advances in National Brand and Private Label Marketing

Edited by Francisco J. Martínez-López () and Juan Carlos Gázquez-Abad ()

in Springer Proceedings in Business and Economics from Springer

Date: 2021
ISBN: 978-3-030-76935-2
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Chapters in this book:

Correction to: Brand Architecture: Strategy for the Development of a City Brand

Sandra Milena Sánchez Cárdenas, Diego Andrés Álvarez Oliveros, Néstor Fabián Díaz Huertas and Jose Armando Deaza Ávila

Product Variety and Loyalty to National Brands – A Combined Measurement of Purchase Sequence and Coverage of Demand

Mona R. Springer-Norden, Rainer Olbrich, Philipp Brüggemann and Carsten D. Schultz

The In-Store Location of Promotional Displays Alters Shoppers’ Attention and Buying Decisions

Sascha Steinmann, Masoumeh Hosseinpour, Gunnar Mau and Markus Schweizer

First Insights on Brand Attitude Towards a Retailer’s Individual Private Labels

Olivier Reimann, Oliver Thomas, Gunther Kucza and Stefan Schuppisser

Brand Architecture: Strategy for the Development of a City Brand

Sandra Milena Sánchez Cárdenas, Diego Andrés Álvarez Oliveros, Néstor Fabián Díaz Huertas and Jose Armando Deaza Ávila

Consumers’ Channel Switching Behaviour from Off-line to On-line: The Role of the Fear of Covid-19

Elisa Martinelli, Francesca Canio and Giuseppe Nardin

Private Label Products Buying Decisions: A Comparative Analysis on Consumer Perspective

Marcello Sansone, Laura Bravi, Annarita Colamatteo, Federica Murmura, Maria Anna Pagnanelli and Fabio Musso

I Am Free to Be in a Grocery Store: Profiling Consumers’ Spending During Covid-19 Pandemic via Big Data Market Basket Analysis

Francesco Smaldone, Mario D’Arco and Vittoria Marino

Re-thinking Street Food Marketing in COVID-19 Pandemic Period. “Pescaria” as Pilot Case Study

Marcello Risitano and Giuseppe Ragione

The Vegetarian and Vegan Communities Supporting Sustainability Through Responsible Consumption

H. Gendel-Guterman and B. Derqui

When Measuring the Actual Purchase of Private Labels: Attitude Dethrones the Price Sensitivity

Sedki Karoui, Samy Belaid and Jérôme Lacoeuilhe

Private Label and Brand Equity. Opportunities in New Trends

Anna Claudia Pellicelli

Examining the Network of Visitors’ Traffic in a Mall: Frequency of Visits and Educational Level

Cenk Sozen

Sustainable Communication and Customer Engagement on Social Media

Ka Man Yuen, Fan Zeng and Chris K. Y. Lo

Marketing Attribution in Omnichannel Retailing

Mariano Méndez-Suárez and Abel Monfort

South America: An Opportunity for Growth of Private Labels?

Leonardo G. Garcés-Pinedo, José Luis Ruiz-Real, Juan Carlos Gázquez-Abad and Francisco J. Martínez-López

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Persistent link: https://EconPapers.repec.org/RePEc:spr:prbuec:978-3-030-76935-2

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DOI: 10.1007/978-3-030-76935-2

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