Sport Venues Evolving to Tourism and Hospitality Giants? Proof of Dynamic Tendency

Ourania Vrondou ()
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Ourania Vrondou: University of Peloponnese

A chapter in Transcending Borders in Tourism Through Innovation and Cultural Heritage, 2022, pp 791-802 from Springer

Abstract: Abstract Sport venues have extended their role of sport competition hosts to multifaceted social and economic players constantly seeking new ways to increase profitability or at least secure viability of this huge ‘concrete’ investment. With the increase of sport-related traveling being recorded and widely searched in that last three decades, huge over-engineered venues tend to invest further in hospitality initiatives proving their extended value and infinite potential for significant business stimulation. The present study aims to provide evidence of the extent, nature, and patterns of this tendency recently observed through the examination of venue case studies, international sport organization developments and sport tourism market indicators. The offered proof suggests an unavoidable evolution for sport venues towards spectacularizing their infrastructure to become attractive landmarks, embedding of strategic tourism alliances, investing in sponsorship capabilities such as naming rights and enrolling in new partnership schemes in order to gain visitors’ hospitality engagement that go beyond traditional attendance.

Keywords: Sport venues; Sport tourism; Venues attendance; Event tourism (search for similar items in EconPapers)
JEL-codes: Z21 Z23 Z32 Z33 (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-030-92491-1_47

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DOI: 10.1007/978-3-030-92491-1_47

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