COVID-19 Pandemic and High Health Risk as a New Controlling Force of Travel Motivation and Tourism Chain Value

Mohamed Boukherouk (), Hicham Ouakil () and Adil El Filali
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Mohamed Boukherouk: Cadi Ayyad University Marrakech
Adil El Filali: Cadi Ayyad University Marrakech

A chapter in Transcending Borders in Tourism Through Innovation and Cultural Heritage, 2022, pp 829-842 from Springer

Abstract: Abstract The COVID-19 pandemic has shaken tourism system, production process, service delivery, and tourist’s motivation. The interruption of tourist activities is correlated with the climate of health risk and the atmosphere that has reigned, which will probably impact the minds of tourists and the sector suppliers. This disruptive situation will break with the traditional behavior of different stakeholders. Such situation necessitates a re-consideration of the motivations and the drivers of tourist’s consumption. The rise of a new era of health-friendly tourism pushes the tourism chain to adapt and offer new designed products enriched with health and sanitary protocols. This study sheds light on the importance of health risk in the context of COVID-19 in the international tourist market. It also examines tourists’ perceptions of the changes and elements introduced to service delivery by operators to respond to the new health risk challenges. The study showed that despite the protocols aiming at reassuring tourists, the virus and the difficulty to make a decision are two main causes of a high degree of risk.

Keywords: Tourism; COVID-19; Health; Risk; Perception; Service delivery; Value chain; L8; L83; Z3; Z33 (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-030-92491-1_49

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DOI: 10.1007/978-3-030-92491-1_49

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