Online Food Ordering and Delivery Applications: An Empirical Study of the Factors Affecting Intention to Reuse

Evangelia Ganou, George Karavasilis, Vasiliki Vrana () and Evangelos Kehris
Additional contact information
Evangelia Ganou: International Hellenic University
George Karavasilis: International Hellenic University
Vasiliki Vrana: International Hellenic University
Evangelos Kehris: International Hellenic University

A chapter in Transcending Borders in Tourism Through Innovation and Cultural Heritage, 2022, pp 961-975 from Springer

Abstract: Abstract Food ordering and delivery platforms/applications is an emerging technology, widely adopted by customers, especially under COVID-19 pandemic conditions. The study aims at investigating the factors that influence users’ intention to reuse platforms/applications. For the purpose of the study, a multiple linear regression model was developed and tested. Data was collected through an online survey and analyzed using SPSS 26. The model for first time integrates variables that access both quality of platform/application and quality of services. The quality of platform/application is the most significant success factor. It seems that consumers have already been convinced about the benefits of using these platforms/applications and the quality of platform/application is their main concern. Platform and application designers should emphasize and enhance the quality of the platform/application in order to gain competitive advantage.

Keywords: Online food delivery platforms/applications; Intention to reuse; Quality of application; Quality of services; Greece (search for similar items in EconPapers)
JEL-codes: M15 M31 (search for similar items in EconPapers)
Date: 2022
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-030-92491-1_57

Ordering information: This item can be ordered from
http://www.springer.com/9783030924911

DOI: 10.1007/978-3-030-92491-1_57

Access Statistics for this chapter

More chapters in Springer Proceedings in Business and Economics from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().