How Digital Channels Enhance Firm Internationalization: An Explorative Study on Space Tech Startups

Mirko Olivieri (), Lala Hu () and Chiara Cantù ()
Additional contact information
Mirko Olivieri: Catholic University of the Sacred Heart
Lala Hu: Catholic University of the Sacred Heart
Chiara Cantù: Catholic University of the Sacred Heart

A chapter in Advances in Digital Marketing and eCommerce, 2023, pp 97-104 from Springer

Abstract: Abstract The aim of this paper is to investigate the role of digital channels in the internationalization strategies of startups operating in the space tech industry. To achieve this research aim, we conducted 9 semi-structured interviews with Italian space tech startups and other actors involved in theses firms’ internationalization process. The preliminary findings of this study reveal that digital channels enhance the internationalization of space tech startups by supporting the building of business relationships, which are key to access international markets. Moreover, digital channels play a crucial role in acquiring new customers abroad and increasing the brand awareness of startups.

Keywords: Internationalization; digital channels; space tech; startups (search for similar items in EconPapers)
Date: 2023
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-031-31836-8_13

Ordering information: This item can be ordered from
http://www.springer.com/9783031318368

DOI: 10.1007/978-3-031-31836-8_13

Access Statistics for this chapter

More chapters in Springer Proceedings in Business and Economics from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().