Advances in Digital Marketing and eCommerce

Martínez-López, Francisco J.

Advances in Digital Marketing and eCommerce

Edited by Francisco J. Martínez-López ()

in Springer Proceedings in Business and Economics from Springer

Date: 2023
ISBN: 978-3-031-31836-8
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Chapters in this book:

Less for More: Does Consumers’ Proneness to Join More Online Brand Communities Negatively Impact Consumers’ Sharing Ability?: Zahy Ramadan, Ibrahim Abosag and Eman Gadalla
Who Buys When and Where? How Channel Design and Consumer Attributes Influence Customer Journey Outcomes: Nadine Ampler, Christian Koch and Rainer Olbrich
Descending Beats Ascending: Effects of Order on the Likert Scale on Consumer Ratings: Takumi Kato
Recommendation by Multiscale Semantic-Visual Analysis of User Reviews and Product Images: Zhu Zhan and Bugao Xu
Deepening Branding Opportunities in VR-Based Metaverses. A Qualitative Study: Maria Vernuccio, Sara Boccalini, Michela Patrizi and Alberto Pastore
An Exploratory Study of Audiobook Discount Pricing: Li Chen
Assessing Streamer Attributes: The Role of Trust in Purchase Intention for Live E-Commerce: Monica Law, Mark Ng, Lubanski Lam and Xiling Cui
Advertising Value of Podcast Advertising: Carsten D. Schultz
They Don’t Do What They Say – The Attitude-Behavior Gap in Online and Offline Grocery Shopping for Organic Products: Kevin Ermecke, Rainer Olbrich and Philipp Brüggemann
How the Quick Commerce Business Model Delivers Convenience in Online Grocery Retailing: Johanna Rau, Lina Altenburg and Alessandro Iuffmann Ghezzi
Influencer Marketing Strategies in Foreign Marketplaces: Nuo Wang
Analysis of the Possibilities of Implementing Bitcoin and Other Cryptocurrency Payments at the University: Juraj Fabus, Miriam Garbarova, Iveta Kremenova and Lukas Vartiak
How Digital Channels Enhance Firm Internationalization: An Explorative Study on Space Tech Startups: Mirko Olivieri, Lala Hu and Chiara Cantù
An Empirical Study on the Role of CRM and Big Data in the Automotive Industry: Lala Hu and Angela Basiglio
Antecedents and Effects of Influencer Marketing Strategies: A Systematic Literature Review and Directions for Future Research: Surej P. John and Sivakumari Supramaniam
How Technology Helps Farmers to Cater to Consumers – Channel Formats and Consumer Motives: Johanna Muggenhuber, Tanja Doppler, Cordula Cerha and Robert Zniva
The Influence of Brand Digital Storytelling Using the Hero’s Customer Journey Communication Technique on Customer Acquisition and Retention: Emilie Gachassin, Catherine Prentice and Park Thaichon
The Development of Online Shopping and Finding Information About Products in the Visegrad Four Countries: Richard Fedorko, Štefan Kráľ and Lenka Štofejová
How Facebook’s Brand Personality Affects Brand Commitment and Preference: The Mediating Role of Self-image Congruence: Johan Hellemans, Kim Willems and Malaika Brengman
Exploring Colombian Digital Buyers of Luxury Jewellery: Segment Exploration (FIMIX-PLS): Javier A. Sánchez-Torres, Liliana Agudelo-Escobar, Francisco-Javier Arroyo-Cañada, Ana Argila-Irurita and Maria-Luisa Sole-Moro
Covid-19 Pandemic: The Least Factor Affecting the Lebanese E-commerce: Nada Khaddage-Soboh
On the Capture and Use of Private Conversations on Mobile Phones for Marketing Purposes: A Case in the Tourism Sector: Joan-Francesc Fondevila-Gascón, David Lopez-Lopez, Elena Puiggròs and Paula Perez-Cubero
The Impact of Influencers on Consumers’ Purchasing Decisions When Shopping Online: Jakub Horváth and Richard Fedorko
Black Friday vs. Green Friday: A Comparative Sentiment Analysis of Spanish Social Media Users’ Perceptions: Michele Girotto, Ana Maria Argila Irurita and María Luisa Solé Moro
Analyzing Customer Behavior In-Store: A Review of Available Technologies: Olaf Saßnick, Robert Zniva, Christina Schlager, Matthäus Horn, Reuf Kozlica, Tina Neureiter, Simon Kranzer, Viktoria Müllner and Julian Nöbauer
Digital Marketing and E-Commerce a Bibliometric Analysis: Miguel Guillén-Pujadas, David Alaminos, Emili Vizuete-Luciano, Ana María Argila-Irurita and María Luisa Solé-Moro
The Influence of TikTok Videos on German Gen Z Consumers’ Attitude and Purchase Intention Towards Sustainable Brands: Susanne Plötz, Luisa M. Martinez, Luis F. Martinez and Filipe R. Ramos
Louis Vuitton, Cristiano Ronaldo and Lionel Messi. The Greatest Marketing Stunt of the Century, or just Hype Driven Vanity-Metrics?: Markus Rach
Traditional Brands vs. Born-Digital Brands: The Case of the Fashion Industry: Liliana Ribeiro and Amanda Maués

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DOI: 10.1007/978-3-031-31836-8

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