Blockchain-Enabled Banking Services and Customers’ Perceived Financial Well-Being: A Structural Nexus

Maya F. Farah (), Muhammad Naveed () and Shoaib Ali
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Maya F. Farah: Lebanese American University
Muhammad Naveed: University of South Asia

A chapter in Advances in National Brand and Private Label Marketing, 2023, pp 41-49 from Springer

Abstract: Abstract Grounded in Transformative Service Research (TSR), this study aims to examine the mechanism by which blockchain-enabled banking determines customers perceived financial well-being (FW). We conclude that blockchain features augment information transparency, which in turn determines customers perceived financial well-being. Data was collected through a survey filled by 283 individuals having bank accounts. The contextual setting of the study was provided by commercial banks operating in Pakistan. The primary data was analyzed through PLS-SEM to explore the direct and indirect relationships among blockchain features (efficiency, security, and regulatory compliance), perceived information transparency, and perceived financial well-being. The evidence points to the fact that: (1) Blockchain features are significant in determining customers’ financial well-being; (2) Information transparency mediates the relationship between these features and customers perceived financial well-being; hence, that (3) Bank managers who embrace the challenging task of improving the perceived financial well-being of their customers, should adopt blockchain technology to enhance information transparency, and accordingly to augment the customers’ financial well-being.

Keywords: Blockchain; firm information transparency; perceived financial well-being (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-031-32894-7_5

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DOI: 10.1007/978-3-031-32894-7_5

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