Advances in National Brand and Private Label Marketing

Edited by Juan Carlos Gázquez-Abad (jcgazque@ual.es), Francisco J. Martínez-López (fjmlopez@ugr.es) and Katrijn Gielens (gielensk@kenan-flagler.unc.edu)

in Springer Proceedings in Business and Economics from Springer

Date: 2023
ISBN: 978-3-031-32894-7
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Chapters in this book:

Modeling Heterogeneity in Choice Models, Household Level vs. Intra-household Heterogeneity in Reference Price Effects: Should National Brands Care?

Parneet Pahwa, Nanda Kumar and B. P. S. Murthi

What Are the Main Levers to Convert Occasional and Non-buyers into Regular Buyers of Private-Label Brands?

Samy Belaid, Sedki Karoui, Jérôme Lacoeuilhe and Dorsaf Fehri

Does Retailer Activism Increase Consumers’ Perception of Private Label Brand Equity?

Mario D’Arco, Vittoria Marino and Riccardo Resciniti

Psychographic Clusters of Private Label Consumers

Morana Fudurić, Sandra Horvat, Vatroslav Škare and Ákos Varga

Blockchain-Enabled Banking Services and Customers’ Perceived Financial Well-Being: A Structural Nexus

Maya F. Farah, Muhammad Naveed and Shoaib Ali

How Are US Retailers Protecting Their Customer Data While Growing Their Ad Promotions Business?

Darrell Bartholomew, Stephen Hampton and Hunter Briegel

Generations and Their Preferences for Loyalty Program Rewards in Supermarket Retailing

Giada Salvietti, Marco Ieva and Cristina Ziliani

Investigating the Combinations of Target Products and Gifts: Metal Accounting Perspective

Yi-Mu Chen, Allen Chen and I.-Hsuan Yang

The Examination of Social and Service Relational Aspects on Customers’ Retention

Zahy Ramadan, Maya F. Farah and Salwa Bekdache

Brand Attitude and Frugality as a Lifestyle: Evidence from Coffee Shop Customers

María Villavicencio and Walesska Schlesinger

The Mediating Role of Self-image Congruence and Perceived Product Quality on the Relationship Between Brand Personality and Brand Equity in the Belgian Beer Market

Johan Hellemans, Kim Willems and Malaika Brengman

Sustainable Brands and Retail: A Bibliometric Analysis

Emili Vizuete-Luciano, Miguel Guillén-Pujadas, David Alaminos, María Luisa Solé-Moro and Ana María Argila-Irurita

Shift in National Brand and Private Label Shares with Households Commencing Online Grocery Shopping

Philipp Brüggemann and Carsten D. Schultz

Online Booking Versus Personalised Service in the Context of a Sports Retailer: A Qualitative Approach to Golf Courses

María Mar Martín-García, José Luis Ruiz-Real, Juan Carlos Gázquez-Abad and Juan Uribe-Toril

The Influence of the Covid-19 Pandemic on Social Media Engagement of Luxury Hotels

Mónica Gómez-Suárez, Mónica Veloso and Myriam Quinones

Changes of Online Shopping Among the Elderly During the Corona-19 Pandemic

Hanna Gendel Guterman, Idit Sohlberg and Shalom Levy

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DOI: 10.1007/978-3-031-32894-7

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