The Effects of Memorable Tourism Experiences Dimensions on Revisit Intentions

Aikaterini Stavrianea ()
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Aikaterini Stavrianea: National and Kapodistrian University of Athens

A chapter in Strategic Innovative Marketing and Tourism, 2024, pp 131-140 from Springer

Abstract: Abstract The impact of the Memorable Tourism Experiences (MTEs) on the behavior of a consumer offers substantial further research potential, despite the interest exemplified in recent academic work. The aim is to investigate the impact of the seven dimensions of MTEs with reference to the visitor’s inclination to return to specific location. An online survey was used. 720 visitors to the Greek island of Santorini formed the quantitative research convenience sample. Reliability analysis as well as descriptive statistics and structural Equation Modeling (SEM) were carried out with the use of SPSS AMOS 23. Research revealed that the dimensions of hedonism, novelty, involvement and meaningfulness impact heavily on the traveler’s intention to return to a destination. The work evaluates the significance of the different dimensions and identifies the location’s key elements of MTEs. On a theoretical level, it adds to the existing literature by shedding new light on the emerging and underexplored topic of MTEs dimensions’ impact on the desire to revisit a destination. Practically, the tourist businesses have guidelines at their disposal pertaining to budget allocations as well as relevant MTEs improvements.

Keywords: Memorable tourism experiences (MTEs); Revisit intentions; Consumer behavior; Marketing communications; Loyalty; Greece (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-031-51038-0_15

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DOI: 10.1007/978-3-031-51038-0_15

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