Strategic Innovative Marketing and Tourism

Kavoura, Androniki; Borges-Tiago, Teresa; Tiago, Flavio

Strategic Innovative Marketing and Tourism

Edited by Androniki Kavoura (), Teresa Borges-Tiago () and Flavio Tiago ()

in Springer Proceedings in Business and Economics from Springer

Date: 2024
ISBN: 978-3-031-51038-0
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Chapters in this book:

Generation Z Gender Differences in Barriers to Engage in Entomophagy: Implications for the Tourism Industry: Stergios Gkitsas, Irene Kamenidou, Spyridon Mamalis, Ifigeneia Mylona, Stavros Pavlidis and Aikaterini Stavrianea
“In Search of an ‘I’ and a ‘We’ in ‘Team’”: A Group-Analytic Tool for Teaching Teamwork: Stamatina Katsiveli
Capturing Destination’s Cognitive and Affective Image on Social Media. The Case of Pafos, Cyprus: Eirini Vlassi, Georgios A. Deirmentzoglou and Evangelia Irakleidi
Cultural Heritage Management and Strategic Planning: The New Museum of the Acropolis and the Prehistoric Settlement of Akrotiri, Santorini, Greece: Evangelos Papoulias and Theoklis-Petros Zounis
Island Hopping in the Ionian Sea: Exploring the Value of Monumental Olive Trees for Sustainable Tourism: Aristotelis Martinis, Charikleia Minotou, Athanasios Botonis and Katerina Kabassi
Exploring Awareness of Greek Protected Geographical Indication Regional Wines and Their Terroir: The Case of the Prefecture of Drama Greece: Spyridon Mamalis, Irene Kamenidou, Aikaterini Karampatea, Elisavet Bouloumpasi and Adriana Skendi
Netnographic Study on the Adoption of Inbound Marketing by E-Commerce Platforms in Algeria: Hanane Meslem and Ayoub Abbaci
Regenerative Tourism and Mental Health: The Clean Wave Foundation, Costa Rica: Michele Thornton, Marty Bhatia and Carin Silkaitis
Wine Tourism: A Complex Tangible, Intangible and Experiential Marketing Matrix: Maria Vrasida
Teaching Professional Communication: A Practical Approach: Katerina Nikolopoulou and Georgia-Zozeta Miliopoulou
Promotion of Digital News Media: How Age Contributes to Readers’ Preferences: Aikaterini Stavrianea, Irene Kamenidou, Athanasios Papathanasopoulos, Marianna Krassanaki and Spyridon Mamalis
Exploring Determinants Regarding Visit and Revisit Intentions Considering Greece as a Medical Tourism Destination: Sofia Anastasiadou and Andreas Masouras
Characteristics of Romanian Travel Bloggers and Generated Content During COVID-19: Victor-Alexandru Briciu, Arabela Briciu, Maria Cristina Bularca and Georgiana Dogaru
Psychometric Testing Procedures for Attitudes Toward Reproductive Tourism and Cross Border Reproductive Care (ATCBRC): Sofia Anastasiadou
The Effects of Memorable Tourism Experiences Dimensions on Revisit Intentions: Aikaterini Stavrianea
Health Tourism in Greece: The Fertility Center in Crete: Pinelopi Athanasopoulou, Apostolos N. Giovanis and Krinanthi Gdonteli
Greek Consumers’ Perceptions of Traceability in the Food Supply Chain: Ioannis Nanos, Iordanis Kotzaivazoglou, Eugenia Papaioannou, Costas Assimakopoulos and Garyfallos Fragidis
Digital Literacy Education and Cyberbullying Combat: Scope and Perspectives: Josélia Fonseca and Teresa Borges-Tiago
History, Management and Development of Infrastructures in the Port of Piraeus in Greece: Eleni Biniori and Maria Tsirintani
Cultural Tourism and Cultural Heritage Connected with Digital Marketing in Western Macedonia: Paraskevi A. Evangelou, Georgia K. Broni and Ioannis I. Antoniadis
Job Role Description and Skill Matching in a Rapidly Changing Labor Market Using Knowledge Engineering: George Stalidis and Selini Kyriazidou
Exploring the Impact of Blockchain Technology on Branding in the Luxury Spa Tourism Industry: Dorin-Cristian Coita and Diana Teodora Trip
Digital Heritage Narrative: Principles and Practice. The Case of the UNESCO-Listed Archaeological Site of Philippi, Greece: Dorothea Papathanasiou-Zuhrt
Breaking the Seasonality Barrier in Tourism. A Literature Review of Policies and Strategies: Sofia Gkarane and Chris Vassiliadis
Descriptive Research Approach to Show the Degree of Familiarity of the Tourist-Pilgrim with the Pilgrimage Route “Steps of the Apostle Paul” in the Digital Era: Vasileios Dimou, Christos Vassiliadis, Christos Tsironis and Eirini Tsagkalidou
Tourism, Leisure Development and Quality of Life for Local People: Anna Sobczak
Human Intelligence and Artificial Intelligence in Professional Translations — Redesigning the Translator Profession: Felicia Constantin, Anamaria-Mirabela Pop and Monica-Ariana Sim
Contemporary Social Context and New Trends in Hospitality Interior Design. Reference to a Semiotic Reading of the Interaction: Anna Efstathiou and Christina Vergopoulou
Spatial Redesign Examples on Boosting the Identity of a Region Through Tourism Practices: Dionysia Fragkou and Ioanna Barkouta
Social Media Influencers’ Perceptions on Consumers’ Buying Behavior—An Exploratory Study: Despina A. Karayanni and Nikolitsa Koutsogiannopoulou
Human Resources Literature After Covid-19: A Human Versus AI Analysis: Sónia Avelar, Flávio Tiago, João Pedro Couto and Teresa Borges-Tiago
Exploring the Hospitality of Mount Athos’ Monks: Insights from Visitors Impressions: Constantinos Kyprianou and Christos Vassiliadis
Higher Education Students’ Necessity to Be Educated About the Concept of Water Footprint: Stergios Gkitsas, Spyridon Mamalis and Irene Eirini Kamenidou
The Use of Social Media in Higher Education. The Case of Greek Universities: Margarita Kefalaki
Smart Participatory Methodologies for Sustainable Cultural Tourism in Rural Areas: Nikos Grammalidis and Athina Grammatikopoulou
The Changing Consumer Landscape in the Wake of COVID-19 in Greece: Trends, Insights and Implications: Prokopis K. Theodoridis
Exploring the Limits of Cultural Tourism: The Convergence of Applied and Visual Arts as an Educational Tool for Activating Inactive Sites of Cultural Interest: Martha Loukia and Myrsini Vounatsou
The Effect of Political Marketing on the Electoral Behavior of Greek Voters: Harry Sophocleous, Sofia Anastasiadou, Andreas Masouras and Sotiris Apostolopoulos
Factors Affecting Pay TV Consumption: An Exploratory Study in Greece: Panagiotis Striligkas
Tourism Agents in Greece Recovering from COVID-19: Alexandros Fragkoudis, Vasiliki Vrana, George Karavasilis and Evangelos Kehris
Social Media Use for Covid-19 Related Information: Generation X, Y and Z Differences: Ifigeneia Mylona, Dimitrios Amanatidis, Georgia Gioltzidou, Aikaterini Stavrianea, Irene (Eirini) Kamenidou and Spyridon Mamalis
Exploring Gender Differences: The Relationship Between Personality and Teleworking Preferences: Panagiota Xanthopoulou, Christina Patitsa, Panagiotis Tsaknis, Kyriaki Sotiropoulou, Venetia Giannakouli, Alexandros Sahinidis and Eleni C. Gkika
Artificial Intelligence’s Revolutionary Role in Search Engine Optimization: Christos Ziakis and Maro Vlachopoulou
Tourism Industry’s Synergies with Cultural and Creative Industries as Marketing Tools: The Case Study of Film-Induced Tourism in Greece: Eirini Papadaki
Online Marketing Strategies Used in the Promotion of Dietary Supplements in Romania: Arabela Briciu, Victor-Alexandru Briciu, Claudiu Vasile Cogean and Ana-Maria Gulpe
Which Brand’s Posts Drive Customer Engagement? Evidence from Greek Wine Brands’ Posts: Aspasia Vlachvei and Ourania Notta
Motives and Perceptions of Greek Voters in National Elections of 2023: Harry Sophocleous, Sofia Anastasiadou, Andreas Masouras and Sotiris Apostolopoulos
Views and Motivations of Members of Dance Groups During Their Participation in Traditional Dance Tourist Events: Adamantia Sgoura, Alexios Patapios Kontis and Dimitrios Stergiou
The Influence of Social Media Marketing on Consumer Behavior: Evidence from the Greek Market: Stavros Migkos, Androniki Katarachia, Ioannis Antoniadis and Vaggelis Saprikis
How Data Mining is Used in Social Media. Key Performance Indicators’ Impact on Image Post Data Characteristics for Maximum User Engagement: Dimitris C. Gkikas and Prokopis K. Theodoridis
Work Integration Social Enterprises (WISEs) in Public Sector: Vasilis I. Chronopoulos, Anastasios Sepetis and George Pierrakos
Domestic Tourism Preferences of Polish Tourist Services’ Market in Light of Contemporary Socio-economic Challenges: Ewa Chomać-Pierzecka and Jacek Stasiak
Τhe Evaluation Process in the Greek Public Sector in Its Restructuring (Law 4940/2022): Panagiotis Passas and Dimitrios Stranis
Corporate Boards and Gender Quotas: A Review of Literature: Dimitra Kavalieraki-Foka, Sofia Asonitou, Chara Kottara, Fragkiskos Gonidakis and George Giannopoulos
Evaluation of University Students’ Satisfaction from e-Learning During the COVID Pandemic: A Multi-criteria Approach: Stamatios Ntanos, Dimitrios Drosos, Eleni C. Gkika, Antonios Kargas and Faidon Komisopoulos
Medical Tourism with Emphasis on Tourism for People with Disabilities in Greece: Maria Rapti, Anastasios Sepetis and George Pierrakos
Business Education in Incubators and Its Impact on Start-Ups: Faidon Komisopoulos, Stamatios Ntanos, Antonios Kargas, Eleni C. Gkika and Dimitrios Drosos
Amateur Athletes and Adoption of Smartwatches. Perceptions of Usage, Ease of Use and the Role of Virtual Community Emersion: Eleni C. Gkika, Faidon Komisopoulos, Stamatios Ntanos, Dimitrios Drosos and Antonios Kargas
The Creation of a Language Teaching Organisation (LTO): The Case of NSPLlab Under the Spectrum of Strategic Marketing: Nektarios S. Pavlou
Reaching Organization Productivity and Innovation Through Customer Satisfaction: The Case Study of Greek Mobile Market: Antonios Kargas, Eleni C. Gkika, Faidon Komisopoulos, Stamatios Ntanos and Dimitrios Drosos
Examination of Individual Preferences for Safety and Security in Airports. A Choice Modelling Experiment: Varvara Messaritaki, Dimitris Stergiou, Alexandros Apostolakis and Shabbar Jaffry
The Contribution of Education to the Creation of Tax Awareness and Compliance: Fragiskos K. Gonidakis, Sofia Asonitou, Chara Kottara, Dimitra Kavalieraki-Foka and Efstathia Gkotsina
Social Problems and Innovative Solutions: Social Entrepreneurship in Brasov County, Romania: Mihaela Gotea
A Multi-criteria Analysis Method for the Evaluation of University Students’ Satisfaction: Dimitrios Drosos, Eleni C. Gkika, Antonios Kargas, Faidon Komisopoulos and Stamatios Ntanos
Art Infusion to Ιncrease Perceptions of Luxury: Ηow Global Brands Leverage on Acculturation to Global Consumer Culture: Eirini Koronaki, Hernan Miranda Jaimes, Aspasia Vlachvei and Anastasios Panopoulos
Sustainable Cultural Routes: A Literature Review of Key Fundamental Aspects: Maria Zouridaki, Alexandros Apostolakis, Shabbar Jaffry and Markos Kourgiantakis
Development of Innovative Applications Through the Exploitation of Landmarks for the Promotion of Ancient Greek Technology Exhibits: Konstantinos Kotsopoulos, Konstantinos G. Kotsanas, Georgios Bellos, Panagiotis Kotsanas, Dimitrios Tsolis, Spiridon Likothanassis and George Pavlidis
Communicating Corporate Social Responsibility in an Era of Disruption—A Study of Greek Companies Participating in Corporate Responsibility Index (CRI): Panagiota Xanthopoulou, Androniki Kavoura, Alexandros Sahinidis and Ioannis Antoniadis
A Comprehensive Marketing and Diffusion Strategy Protocol for Marine Life Protection, Restoration and Conservation; the Case of Endangered Pinna Nobilis: Dimitris C. Gkikas, Marios C. Gkikas and John A. Theodorou
Boosting Multilingualism of Websites in Digital Cultural Heritage with Chat Generative Pre-training Transformer (ChatGPT) in Accredited Museums, Romania: Felicia Constantin and Androniki Kavoura
The Dilemma of Food: Taste or Healthy Choices?: Carlos Farinha, Sónia Avelar, Almeida Tiago and Maria Teresa Borges-Tiago
The UNESCO Experiential Digital Heritage Narrative in the Black Sea Basin: Aldo Russo and Dorothea Papathanasiou-Zuhrt
How User Engagement Mediates the Effect of Social Media Marketing Efforts on Brand Loyalty of Green Products. The Role of Green Brand Bullying: Ioannis Rizomyliotis, Apostolos Giovanis and Kleopatra Konstantoulaki
Investigation of Tourists’ Satisfaction from the Furniture Equipment and Decoration of Hotels in Greece: Ioannis Papadopoulos, Grigorios Mamalis and Marios Trigkas
Management Optimization of Crop Storage Processes Using Vision Techniques: Katarzyna Szwedziak, Beata Detyna, Petr Doleżal and Androniki Kavoura
Characteristics of Romanian Online Recruitment Websites and Students’ Use: Andreea Claudia Mardache and Melisa Florina Balasescu
Performance, Activism and Citizenship: The Experimental Theatre of Thrace, Greece: Thanos Vovolis
Using Social Media as a Marketing Tool in Sport Tourism Firms: Krinanthi Gdonteli, Pinelopi Athanasopoulou and Nikos Papaiakovou
Inclusion and Sensory Accessibility in Hotels and Its Importance for Branding: Despoina Saltouridou and Ioannis Poulios
The Evolution of Subscription Services in Greece: From Satellite TV to Over-The-Top (OTT) Streaming Models: Athanasios Papathanasopoulos and Aikaterini Stavrianea
Learning Statistics Using Specialized Software Applications: Dimitrios Kallivokas
Adapting Constructivist Grounded Theory in the Design of Extended Reality Applications: A Novel Approach to Enhance Cultural Tourism and Actual Visits to the Fortification Architecture of Aitoloakarnania, Greece: Konstantinos Kotsopoulos, Dimitrios Tsolis, Nikolaos Papastamatiou, Spiridon Likothanassis and George Pavlidis
Fundraising and Social Marketing in the Non-governmental Organizations: Diana Cristina Bódi
Metaverse and Education for Sustainable Global Citizenship: Ethical Paradoxes: Josélia Fonseca and Teresa Borges-Tiago
The Impact of Board Diversity on Firms’ Performance: The Case of Retail Industry in Europe: Marios Sotiropoulos, Michalis Skordoulis, Petros Kalantonis and Aristidis Papagrigoriou
Cruise Passengers’ Expenditures in Relation to Satisfaction Levels in a Mediterranean Port of Call: Spyros Polykalas, Aggeliki Sgora and Agisilaos Konidaris
Wine Tourism in Montenegro in the Post-COVID-19 Era: Valentina Stankovic, Nikolaos Trihas and Irini Dimou
Artists and the University Heritage: The Case of the Athens University History Museum and the Exhibition “Opy Zouni: In First Person”: Evangelos Papoulias and Theoklis-Petros Zounis
Exploring the Motivation to Follow Small Brands on Social Media: Maria Grigoriadou and Agisilaos Konidaris
Centralization of Information to Understand the Consumer Within the Restaurant Sector: Idalia Maldonado Castillo, Fabiola Yahel Martínez Ortiz and Jessie Paulina Guzmán Flores
Web Application Prototype for Tourist Travel in the State of Querétaro, México: Jorge Ferrer Tenorio, Idalia Maldonado Castillo and Jessie Paulina Guzmán Flores
Factors Influencing the Use of Digital Marketing by Telemedicine Services: Papadaki Zafeiria, Sofia Anastasiadou, Andreas Masouras and Stylianos Papalexandris
Attributes of Effective Online Promotion Strategies: Case Study of European Universities: Maria-Cristina Bularca, Claudiu Coman, Florin Nechita and Victor-Alexandru Briciu
Students’ Perception About the Role of Universities’ Online Informal Communication Platforms in Improving the Connections Between Students and Institutions: Claudiu Coman, Andreea Guta and Maria-Cristina Bularca
Sustainability Through Local Gastronomy: The Case of Wild Rabbit’s Consumption in Lemnos Island, Greece: Georgios K. Vasios, Maria Gialeli, Ioannis Antoniadis and Andreas Y. Troumbis
Automatic Generation of Restaurant Reviews Using Natural Language Processing: Idalia Maldonado Castillo, Ignacio Adrián Aguirre Miranda and Alexis Olvera Mendoza
The Challenges of Sustainability Assessment Tools in (Tourism) Higher Education: Irini Dimou and Maria Xenaki
Factors Influencing the Acceptance of Blockchain Technology in the Tourism Industry: Dimitra Christou, Ioannis Antoniadis and Vaggelis Saprikis
Attitudes and Perceptions of Messenia’s Residents on the Impacts Caused by Alternative Forms of Tourism: Ioanna Anagnostopoulou, Krinanthi Gdonteli and Pinelopi Athanasopoulou
Public Organizations’ Social Responsibility and Its Impact on Citizens’ Trust in Public Administration: Panagiota Xanthopoulou, Alexandros Sahinidis, Jakub Horák, Ioannis Antoniadis and Maria Panagopoulou
Guests’ Perceptions of Smart Technology Security and Privacy: The Case of Hotels in Athens Metropolitan Area: Konstantinos Katartis, Michalis Skordoulis, Dionysia Panagopoulou, Miltiadis Chalikias, Georgios Sidiropoulos and Stamatios Ntanos
Consumption of Greek Political Messages: A Qualitative Approach of the Case of the Greek Political Market: Harry Sophocleous, Andreas Masouras, Sofia Anastasiadou and Sotiris Apostolopoulos
The Role of Corporate Social Responsibility Policies in Companies in Greece in the Recruitment of Young Talented Employees: Maria Panagopoulou, Panagiota Xanthopoulou and Alexandros Sahinidis
Enhancement of Social and Teamwork Skills Through Blended Learning Methodology in Accounting Studies: Chara Kottara, Sofia Asonitou, Mary Maurice Nalwoga Mukokoma, Fragkiskos Gonidakis and Dimitra Kavalieraki-Foka
The Impact of Covid-19 Pandemic in Financial Performance of Firms Listed in the Athens Stock Exchange: Olga Diamanti, Christos Tzovas and Nicos Sykianakis
The Effect of Internal Audit on Universities’ Reliability and Performance: Aggelia Xanthopoulou, Michalis Skordoulis, Panagiotis Arsenos and Petros Kalantonis
From an Integrated Tourism Model to a Place Branding Strategy. Perspectives of Mediterranean Tourism Experts: Theodora Papatheochari, Antonia Koutsopoulou, Pelagia Moloni and Spyros Niavis
Workers’ Competencies in the Context of Industry 4.0. The Case of Poland: Anna Barwińska-Małajowicz and Radosław Pyrek
An Onboard Tourist Experience Over the Sunken City of Epidaurus, Greece: Eleni Banou, Ioanna Antoniou-Kritikou, Efthymia Akrivopoulou, Constandina Economou, Akrivi Katifori, Yannis Ioannidis, Katerina Servi and Myrto Koukouli
An Empirical Study on How Grit and Work Values Affect Generation’s Z Entrepreneurial Intention: Antonios Kargas, Panagiotis A. Tsaknis, Christina D. Patitsa, Eleni C. Gkika and Alexandros G. Sahinidis
The Czech Republic and Non-governmental Non-profit Organizations After the Impact of the COVID-19 Crisis: Marcela Gottlichova

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DOI: 10.1007/978-3-031-51038-0

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