Investigation of Tourists’ Satisfaction from the Furniture Equipment and Decoration of Hotels in Greece

Ioannis Papadopoulos (), Grigorios Mamalis and Marios Trigkas
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Ioannis Papadopoulos: University of Thessaly
Grigorios Mamalis: University of Thessaly
Marios Trigkas: University of Thessaly

A chapter in Strategic Innovative Marketing and Tourism, 2024, pp 687-695 from Springer

Abstract: Abstract The design of the hotel’s interiors can help guests enhance their experience. Hotel interior design also directly affects the profitability and success of hotels in the hospitality industry. Therefore, it is considered important to maintain a high level of interior design of hotels in order to provide a destination of choice that satisfies guests and offers them unique amenities and experiences, while at the same time ensuring economic efficiency for the owners. The aim of this research is to develop a comprehensive pre-approach to tourists’ preferences for hotel furniture in Greece. The research was conducted by using convenience sampling of 340 tourists of hotel accommodation in various tourist areas in Greece. The results showed that, respondents’ satisfaction is influenced both by the hotel's decoration and the configuration of the rooms, while the existence of new technologies plays an important role for them, which positively influences their choice. There is a strong tendency to prefer wood as the main material of furniture construction, while most tourists claim that they wish to have elements of Greek culture and civilization in the furniture of Greek hotels. The research is expected to contribute further to the existing literature on this topic. Furthermore, the results can be particularly useful to hotel owners who wish to incorporate green practices in their hotels, or to use eco-friendly and smart furniture in their hotel equipment.

Keywords: Tourism; Hotel decoration; Furniture; Market research; Greece (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-031-51038-0_74

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DOI: 10.1007/978-3-031-51038-0_74

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