The Evolution of Subscription Services in Greece: From Satellite TV to Over-The-Top (OTT) Streaming Models

Athanasios Papathanasopoulos () and Aikaterini Stavrianea
Additional contact information
Athanasios Papathanasopoulos: National and Kapodistrian University of Athens
Aikaterini Stavrianea: National and Kapodistrian University of Athens

A chapter in Strategic Innovative Marketing and Tourism, 2024, pp 739-747 from Springer

Abstract: Abstract Media is a dynamic entity that undergoes constant transformations over time. While many users continue to watch traditional TV, new technologies and modes of transmission have emerged, creating new forms of media that challenge the dominance of television. This study explores the evolution of subscription services in Greece, with a focus on the transition from satellite TV to the current Over-The-Top (OTT) streaming models. The study covers the period from 2001 to 2023 and examines the factors that have contributed to the popularity and growth of these services in Greece. The research employs a historical analysis, utilizing data from respectable sources. The study reveals a transformative journey, from the dominance of satellite TV in the early 2000s, with NOVA, to the emergence of IPTV and the subsequent rise of OTT platforms, led by international giants like NETFLIX and AMAZON PRIME. Overall, this study aims to shed light on the adaptability and dynamism of the Greek pay-TV industry, providing valuable insights for media managers, broadcasters etc.

Keywords: Streaming Services; Satellite TV; Marketing Communications; Over-the-Top (OTT); IPTV; Greece; Convergence (search for similar items in EconPapers)
Date: 2024
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-031-51038-0_80

Ordering information: This item can be ordered from
http://www.springer.com/9783031510380

DOI: 10.1007/978-3-031-51038-0_80

Access Statistics for this chapter

More chapters in Springer Proceedings in Business and Economics from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().