Students’ Perception About the Role of Universities’ Online Informal Communication Platforms in Improving the Connections Between Students and Institutions

Claudiu Coman (), Andreea Guta and Maria-Cristina Bularca
Additional contact information
Claudiu Coman: Transilvania University of Brasov
Andreea Guta: Transilvania University of Brasov
Maria-Cristina Bularca: Transilvania University of Brasov

A chapter in Strategic Innovative Marketing and Tourism, 2024, pp 873-881 from Springer

Abstract: Abstract From a simple channel through which people can communicate at a distance, the Internet has been transformed, evolved and slowly started to dominate different aspects of their lives. In this regard, people in general, and students and universities in particular, began using online platforms for different purposes. The aim of our paper is to examine students’ perception regarding the informal online platforms used in the name of Transilvania University of Brasov, in order to identify the way in which such platforms can influence the collaboration between students and the university. Students’ perception about the Facebook page entitled “Unitbv Crush” -a page created with the purpose of helping students interact and date with each other- were analyzed. A mixed method approach included interviews with 15 top fan students based on the Facebook algorithm of the same university as part of a pilot study and a questionnaire that was applied to 848 students. Results of the research showed that most students thought that the page was created with the purpose of posting fun content and of dating, and that they did not agree with the idea that the page should be administrated by the university. Therefore, the page managed to improve the collaboration between students, but by showing that students did not want for the page to be administrated by the university, the page has little to no influence on improving collaboration between the institution and its students. Universities could benefit from the results of this research, in the case in which they would like to take control over the Crush pages created by students.

Keywords: Facebook crush; Online dating; Romanian university students (search for similar items in EconPapers)
Date: 2024
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-031-51038-0_94

Ordering information: This item can be ordered from
http://www.springer.com/9783031510380

DOI: 10.1007/978-3-031-51038-0_94

Access Statistics for this chapter

More chapters in Springer Proceedings in Business and Economics from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().